How to Create Creative Product Packaging Designs

Product packaging is designed to display goods on the basis of satisfying basic functions such as protection, transportation, and storage. Designers need to use various visual elements for fusion creation. Here are six important things to pay attention to in product packaging design:

1. Color matching

There are many kinds of colors, and which color to use in the design is a problem. The best way is to analyze the advantages of product characteristics, and customize the design according to different product characteristics, consumer group positioning and corporate cultural connotation.

2. Pattern design

In product packaging design, the design is not only the superposition and combination of various factors such as graphics and colors, but the combination of each factor to reflect the advantages of corporate culture or products. Using the advantages of graphics can guide consumers' visual aesthetics well, and at the same time can enhance the competitiveness of the market. Improve corporate image and brand awareness. Before packaging design, it is also necessary to conduct a comprehensive analysis of consumer needs and market positioning, and conduct targeted packaging design after investigation.

3、 reflect the connotation

Packaging design is not only to attract consumers to stimulate consumers' desire to buy, but also to reflect the connotation of corporate culture. These corporate cultures are the essence that enterprises want to convey to consumers, and also enhance the brand image. The essential.

4. Emphasize the brand

Different products, different brands, different product names, and a corporate image full of personality is a powerful weapon to occupy the market. New products often win the favor of consumers with the help of new images of innovative designs.

5. Overall unification

The whole is what any product, any design, must follow. Regardless of the appearance and shape of the packaging, the various parts of the pattern and the color matching, it cannot be said that it looks beautiful on its own, but it looks very abrupt when put together, which has no integrity.

6. Convenience and practicality

The so-called practicality refers to whether it can play a protective role when packaging goods, and whether it is convenient during transportation and storage. Many times, the packaging design is very artistic, and it can make people's eyes shine at a glance, but the problem in actual operation is that it is neither suitable for transportation nor convenient for storage.