Gift candy canes tin box packaging design

   Due to the impact of "COVID-19", we and our children cannot go to the cinema to watch movies, and even many people are forced to go to different places. You who are still living together at this moment seem to be extremely precious. You may wish to plan some sweet ceremonies at home for the coming Christmas. Leave a special memory! Customize a beautiful candy canes tin box packaging for children as gifts to start their happy Christmas holiday! Recently, we have received a large number of orders from New York and Los Angeles, USA, "See’s Candies", they put forward high requirements for the packaging design of gift candy canes.

Design requirements:

1. The packaging structure design of candy canes should be full of strong regional cultural atmosphere and symbolic symbols, reflecting the good wishes of children and simple aesthetic concepts.

2. The candy canes tin box emphasizes strong expressions in its modeling. The overall modeling should have distinctive features and pay attention to the essence of similarity, and even use geometric shapes to exaggerate, generalize, and deform nature, so as to obtain an essential understanding of nature. To grasp and express, you can use homophony or symbolic patterns to express.

3. The color of candy canes should reflect the auspicious colors in American tradition, such as representing joy, harmony and aura.

4. The design style of candy canes tin box series should be unified, with strong pertinence and uniqueness.

5. The size and craftsmanship of candy canes are suitable for ordinary production, and the materials should pay attention to environmental protection and food safety.

6. The designer must fully consider the appropriateness and cost of the packaging.

Candy canes tin box design preface

This is a fashionable and hot-selling candy canes snack food. The product is mainly aimed at children. The layout is mainly given with colorful candy colors.

1、Candy canes tin box market positioning

The candy bar produced by "Jolly Rancher" is a snack food for children. According to the consumer group of the product, the design style of the packaging should be lively and childlike, and the graphic design effect of the packaging should be able to attract consumers' appetite.

2.candy canes tin box decoration design

 The main color of the candy bar packaging box is matched with several bright candy colors, and the eye-catching title text renders the visual atmosphere of the packaging; the colorful bright colors convey the characteristics of the same taste of the product. The inner packing box of this product, the exquisite hexagonal box and the outer packing handbag, can be reused in daily life. The inner packing box can be used to hold some small accessories and the like, and the handbag can provide convenience for carrying things out. .

3.Candy canes tin box material

 The tinplate packaging of candy bar is mainly made of tinplate. The tinplate box is safer for food. The cost of packaging the tinplate is not high and has good airtightness and barrier properties. The candy bar iron box outer packaging handbag uses dark color as the background color, which can avoid light and heat to increase the protection of the product. The large black color tone is placed on the colorful products, the candy bar--the brand LOGO gives people a visual The impact of the impact on the product, increase the promotion of the product.

4. The role and form of candy canes

   Candy canes tin box packaging has three main functions. One is to protect the product's due luster, fragrance, and shape; the second is to prevent microbial and dust pollution, and to improve product hygiene and safety; third, the exquisite product packaging can increase consumers' desire to buy And commodity value. At present, the candy bar packaging boxes sold in the US market mainly include twisted packaging, portable packaging, and folding packaging. Twisted packaging is the oldest packaging form. This packaging form can be completed not only by high-speed, automated packaging machines, but also by manual operation; portable candy canes tin packaging has become popular in the US international market.

   The relatively developed level of candy packaging in the United States has greater advantages over other countries, mainly due to the high level of packaging equipment, the variety of packaging materials, and the high quality of packaging. At present, the major confectioners in the United States and the United States are developing toward high-speed automation of packaging machines, multi-functionality of one machine, and specialization of packaging design. Moreover, the candy canes packaging box also has advantages in graphic design, and designers are more fully equipped. Understand the market trend, understand the consumer group, and have a more professional level of packaging design.

5. The use of color in the decoration of candy canes

  There are many types of candy canes, such as hard candies, soft candies, toffees, filled candies, chocolate candies, short sugars, etc. They all have different tastes, which requires designers to express on their packaging and adjust the color The collocation is a very good method. Each color can give people a different feeling and can also make people think of different tastes. For example, green makes people feel sour, yellow makes people feel sweet, and black makes people feel bitter. When designing the packaging of candies, candies with different tastes and textures should be packaged in different color combinations so that consumers can recognize the taste of candies only from the packaging. It is like using coffee color, golden yellow, earth red, etc. to express the silky and sweet taste of chocolate; using milky white, light yellow, etc. to express the mellow taste of milk; using cool colors to express the crisp taste of crisp candy; using lemon yellow as the main color, Pair with light green and orange to express lemon-flavored candy; use creamy yellow and orange-red to express orange-flavored candy; use green as the main color, dotted with a small amount of light yellow to express apple-flavored candy; use refreshing blue to express Mint-flavored candy and so on. Therefore, the first prerequisite for the packaging of the candy bar tin box is to meet its packaging content. Red wrapping paper cannot be used to package green apple candy; green wrapping paper cannot be used to package strawberry candy. When this premise is met, it is necessary to think about how to make the packaging more colorful, more substantial, and more attractive to consumers. This is the important responsibility of the designer.

  In addition, depending on the location, time, object, etc., the meaning of candy is also different. It is necessary to consider the meaning of the candy at this time, and work carefully on the packaging to push this meaning to the extreme. For example, candy canes means sweetness and happiness in the United States and Europe, and it is also an indispensable content that embellishes people's lives, especially during Christmas, Easter, and weddings. At this time, various "See’s Candies"-candies distributors will make adjustments on the previous packaging and begin to embellish a lot of colors to attract consumers.

   Candy canes tin box packaging box is also different according to the different consumer groups of its products. High-end candy bars are expensive, so there must be a tin box packaging box that matches them, so that consumers can recognize its high-end appearance and visually. This requires not only exquisite packaging materials, but also gorgeous, elegant and unconventional color matching. For example, the packaging box of Ferrero chocolate, its overall color is mainly golden, showing nobleness. The white label is accompanied by the red-orange and brown-red physical photographs, and the brown paper holder is added to reflect its elegance.

   The low-priced candy canes box also needs a good packaging to attract consumers, create benefits, win by quantity, and make up for the difference in price between it and high-end candies. Such candy packaging should show sufficient affinity, exquisiteness and exquisiteness. On the basis of cost-saving, it should fully highlight the product, emphasize the product, and attract the attention of consumers. For example, the golden monkey hard candy, which uses transparent plastic paper as the material, the golden monkey logo is printed in the center of the candy paper, and the seal is printed with different colors, namely orange, yellow, blue, purple, green, etc., representing different tastes . The packaging of the white rabbit toffee has been circulating for more than 40 years and is still a classic case. It uses the white color of the waterproof paper itself as the main color, embellished with the image of a white rabbit with black, red, and blue as the standard colors. It is supplemented with different background colors for different tastes. This packaging makes people feel simple, affordable and close. Life, and thus be loved by consumers.

6. The relationship between color and brand in candy canes tin box packaging

   Although the material of candy canes can affect the price of candy, the color can reflect the cultural connotation and heritage of the brand. A corporate culture contains many contents, mainly embodied in brand culture, corporate culture, historical culture and so on. In candy packaging, it needs to be closely related to these contents. For example, the concept of "milk fragrant and silky feeling" advocated by Dove Chocolate is fully reflected in its packaging: the standard word "Dove" with golden rim in milky white, soft and delicate chocolate color as the base.