How to design fashion cosmetics tin box packaging!

Reminder: The characteristics of cosmetic ingredients determine the need to protect the safety and stability of the product in a reasonable iron box packaging. It is also because cosmetics themselves are special products that carry people's desire to beautify themselves.

Like any kind of commodity, cosmetics need to rely on the outer packaging box to achieve the final sale, and it is a commodity that relies heavily on packaging boxes. It is not only because of the characteristics of cosmetic ingredients that it needs to protect the safety and stability of a reasonable iron box packaging, but also because the cosmetic itself is a special product that carries people's desire to beautify themselves.

In order to achieve a successful design effect, we need to systematically and methodically design cosmetic packaging boxes.

Brand positioning of cosmetic tin box packaging box

Cosmetic brand positioning is to establish its own market position or consumer’s psychological position based on the needs of the target market and the psychological needs of the target consumers, and determine a distinctive iron box packaging design for the brand. The target consumer should have great appeal and be able to establish a unique market position.

In the process of establishing this status, there is a need for a carrier to speak for the brand. The design of the iron box packaging box, as the image representative of the brand, can enable consumers to recognize the brand's value concept and product quality through visual channels. After clarifying the positioning of the brand, the cosmetic tin box packaging box design can be targeted, can serve the brand more effectively, and become a meaningful design.

For example: CHANEL packaging box is the representative of minimalism, eliminating redundant colors, choosing classic black and white colors, and only blending light blue and light pink in a few products. For the shape of the container, CHANEL chose a straight line with a slightly curved design, and the surface of the container is basically unmodified, more to show the smoothness of a simple flat or curved surface, and the restrained and classic brand temperament is perfectly presented.

The cosmetic tin box packaging design itself is a discipline based on brand and culture. This requires designers not only to pursue the temporary benefits of creativity and fashion to the enterprise when designing packaging, but to improve the brand The accurate grasp of positioning has transformed the cosmetic tin box packaging design into an important way to establish brand connotation and create lasting brand value.

The continuity of the cosmetic tin box series

 There are an unprecedented variety of cosmetics, and consumers have more and more choices. As an enterprise, it is necessary to classify and design the product cosmetic tin box packaging box through the efficacy and composition of the product, so as to facilitate consumers to identify and purchase cosmetics. When classifying and designing cosmetic tin box packaging boxes, it is mainly through the regular design of the shape, color, label and other elements of the packaging box. Generally, the following combinations can be used for the design of the packaging box of a series of cosmetics:

①The same container shape, different container colors. The implementation of this design scheme can be cosmetics with similar efficacy but different usage time. For example: morning moisturizer and evening moisturizer in the same series, at this time, use two container colors with large differences in hue to distinguish the concept of time.

②The same container shape and container color. Labels with the same design style, but one or more design elements on the cosmetic tin box packaging box are changed and implemented. This design scheme is usually used for series of cosmetics with the same function but different ingredients. For example: cosmetics that belong to the fruit series, because they all use fruit formulas, they use containers of the same design style, but the fruit formulas are divided into pomegranate, lemon, tomato and other formulas, so the bottle can be affixed with corresponding fruit patterns to be added distinguish.

③Complementary shape container. The implementation of this design scheme is mostly products with supporting functions. For example: the same series of shampoo and conditioner, in order to reflect the unity of the two, and imply that consumers should use a set to increase sales, usually design the two packaging as a whole, combined into a new The overall shape.

In short, adopting corresponding design methods according to the different classification methods of series of cosmetics to provide consumers with a more effective, more intuitive and more convenient guided consumption will benefit both enterprises and consumers.

Cosmetic tin box packaging box shape design

①The appearance design of cosmetic tin box packaging box. According to the degree of decent change of the packaging box, we can divide it into concise and lively type, moderate change type and complex decoration type. The concise and lively container usually adopts a combination of plane and curved surface in modeling, and the surface of the packaging box has no embossing effect, so the molding process of the packaging box is relatively simple. This type of packaging box occupies a large proportion in the cosmetics market because of its simple process and simple appearance.

There are also some cosmetic tin box packaging boxes that are relatively simple in shape, but the surface of the packaging box will be slightly modified, for example: there will be slight cuts and undulations on the packaging box, some embossing decorations on the surface of the container, or some inlays Accessories to better interpret product quality.

There are also some cosmetic tin box packaging boxes that are designed with complex shapes, with strong decorative effects and full of symbolism. Although there are ever-changing styles of cosmetic packaging boxes, in the specific design, it is necessary to comprehensively consider the positioning characteristics and attributes of the product, the complexity of the packaging box process and the ergonomic satisfaction of consumers when using the product to obtain a beautiful and practical design .

Color design of cosmetic tin box packaging box.

■Product positioning. The correct use of the color of a cosmetic tin box packaging box can produce a variety of impressions such as cuteness, maturity, enthusiasm, sexy, steady, refreshing, and strength. Clarify the positioning of the product and make the correct color choice, so as to produce the psychological effect expected by the business in the minds of consumers.

■The selection of cosmetic tin box packaging materials and the use of printing technology. This is due to technical considerations. Different materials can achieve different degrees of color. For example, metal materials and plastic materials are not only easy to shape, but also can present any color, and can make pearlescent, colored, magnetic white, transparent and other effects. . Another example: when the metal box is screen-printed with high-temperature ink, the color is not easy to decolor, and the color is dull, while the color is brighter when using low-temperature ink screen printing. Therefore, for the color selection of the metal box, not only the visual perception but also the technical feasibility must be considered.

③Surface decoration design of cosmetic tin box packaging box. There are usually two ways to decorate the surface of the box: texture and pattern. The texture usually covers the entire surface of the box, and the texture can also be composed of text, which not only decorates the product itself, but also strengthens the brand. The pattern will appear selectively in the part of the box, and the composition effect is more emphasized. There are many forms of expression of patterns, which can be lines with rich formal beauty. Such lines are usually soft and appear with text. The patterns can also be in the form of graffiti with a sense of personality and fashion. The pattern can also be in the form of color blocks, and the shape of the color blocks can be regular or arbitrary, which is closely related to the product quality expressed by the product.

④Bottle sticker design. Bottle stickers mostly appear on plastic, metal, and glass bottle packaging, but are relatively rare on paper packaging. The design of the bottle sticker is similar to the surface decoration design of the container. They will arrange some textures, patterns, images and other elements, but the most important point of the bottle sticker lies in the transmission of brand and product information, because the bottle sticker carries Therefore, the design of the bottle sticker pays more attention to the layout effect.

It should be pointed out that most cosmetics with bottle stickers usually have a front bottle sticker and a back bottle sticker. The back collage is usually just a large amount of explanatory text, and the form is relatively simple, as long as the style is consistent with the front bottle sticker. The front bottle is affixed with text content such as brand name, product name, brief description of the product's efficacy, as well as logo image, raw material image, and decorative image. In the design, all the above elements should be incorporated into a harmonious form.

The design of cosmetic tin box packaging is an orderly and systematic process. The clear brand positioning and the demands of the brand concept should be the design prerequisites that designers must grasp first. When carrying out specific and in-depth design, the shape, color, surface decoration, label and other elements of the packaging box must be fully thought and detailed. To achieve the perfect cosmetic tin box packaging box design.