Things to note about custom coffee packaging in 2021

The coffee packaging industry will grow exponentially in 2021, and now our company is working hard to make itself global and expand the market. Companies are actively exploring new areas and improving production technology in order to attract customer orders, and are willing to try unique design styles and box shapes. Competition in the coffee packaging box market is becoming increasingly fierce. Brands must face severe challenges in order to develop truly competitive coffee packaging boxes.

  Coffee packaging box design is a combination of science and art, which enables the brand to make a huge change in its packaging box design while maintaining the quality and freshness of coffee. 60% to 70% of consumers make purchases based on the coffee packaging box. No matter how willing you are to enter the shopping list, we will eventually buy according to the attractive packaging box.

Appropriate coffee box decoration should convey business value and commitment to sustainability, and should accomplish several things, such as:

①Attention must be drawn to customers

②It should attract positive emotions

③The brand and purpose of the product should be clear

④Identify strikes immediately

⑥Should attract the target group

⑦Display product value

There are many factors in the packaging design that should be considered when customizing the coffee packaging box:

1. The characteristics of coffee products

2. Shape

3. Instructions

4. color

5. Image

6.Texture

7. Packaging sustainability

8. Sales market positioning

9. The safety of the coffee packaging box

1) The characteristics of coffee

The type of coffee determines the style of your box and its added value. Various factors should be considered, such as shelf life, quantity and target breakdown of product consumption. The designer should ensure the aesthetic and practical value of the product when completing the packaging box. Because coffee needs to maintain a certain temperature and freshness. If the food is liquid or semi-liquid, be extra careful.

2. Coffee box shape

  The market is full of various types of coffee packaging boxes, such as rectangular coffee packaging boxes, coffee cans, cylindrical coffee cans and spherical coffee cans. However, the coffee packaged in a unique way has always attracted the attention of customers. The shape does not guarantee the successful sale of coffee, but yes, it will definitely help to gain brand awareness.

3. Instructions

According to FSSAI regulations, brands must disclose and mention mandatory matters in the coffee packaging box. Since coffee is what we consume, this information is essential for customers to check before making any purchasing decisions.

Shelf life, production batch, company address, bar code, nutritional content, ingredients and various other mandatory ingredients mentioned on the packaging. The advancement of technology is the leading invention of sensors, which will alert customers to coffee shelf life and safety issues. The Clean Label Program is looking for ways to absorb quality information into cleaner-looking packaging through technologies such as QR codes.

New inks and printing technologies have opened up new possibilities for coffee packaging in tin boxes. Therefore, coffee tin box packaging not only has a better printing effect, but also looks more attractive. Instructions on how to cook and how to store them through high-definition printed patterns are an easy way to attract customers.

4. Printing color of coffee packaging box

    Let us understand that there are no hard and fast rules about color in the coffee packaging industry. On how to creatively choose packaging and render colors on the packaging, it all depends on professional creative designers.

    The color may be associated with the main ingredient product, for example, if its Starbucks coffee box has chosen green. Flavor is also an important part of color selection in coffee packaging design. Once you choose the final color, you can keep your brand in touch with the color for a long time. Frequent color changes can cause brand identity crisis and confusion among customers.

5. Printed image of coffee packaging box

  When we enter the store and observe the product on the shelf, at first glance, what we notice is the image of the packaging box. The brain and eyes record pictures faster than words record, so the selection of images is a very critical part of the coffee packaging design. Visual stimulation prompts your brain to function in a specific way, which has a subconscious effect.

Images in the coffee packaging box industry can be actual products, ingredients or pictures in the packaging box. These images reflect the goodness associated with the food. People always appreciate specific relevance because it helps to connect coffee to the customer's emotions.

  The printed image should be simple, with a clear picture of the message, used to convey rather than complex and unclear messages. The displayed image should be very professional, and the desire to appreciate the image should be enhanced; with professional shooting functions, everything is possible. A professional coffee box stylist will ensure that the image is taken at the correct angle and highlight the required elements in the image.

6. The choice of material for the coffee packaging box

   The types of coffee range from process to granular, from smooth to shiny. However, a lot of research and analysis conducted by experts show that all designs are not well suited for all materials. Certain types of materials are required to enhance the efforts of creative geniuses, which can be discovered by understanding trend patterns and using various new technologies.

   Before finalizing the final plan, opening up and considering multiple plans is a crucial decision. It is also important to trust your instincts when making a decision. The tightness of the coffee box is equally important; the final choice of packaging materials and analysis of its sustainability to the box before finalizing everything.

7. Sustainable coffee packaging box

  In the overall approach, people are very worried about the serious adverse effects caused by various pollution, global warming, waste and many other social problems. These effects are serious not only for the present, but also for future generations. Therefore, people support and tend to buy brands whose packaging is recyclable or made of environmentally friendly materials purchased from natural resources. If it is environmentally friendly, then the color should be simple and natural, and the image should also appear healthy.

8. Sales market positioning

  Coffee brand positioning is the process of establishing a perception of the brand image in the minds of target customers. If your coffee is homemade, organic or health-conscious food, determine the location based on the target market, and then the packaging box should reflect these values ​​and meanings.

Each category of the audience has unique buying behavior, preferences, and they tend to choose shopping stores based on this. Consumers shopping in supermarkets are immediately attracted by its color and shape. Although the person in the boutique will be slightly different, he will be more interested in the details and elegance of the product. These factors should be considered when designing food packaging.

9. The safety of the coffee packaging box

Coffee needs to travel long distances to reach customers; it travels across states and sometimes even internationally. International packaging should maintain global standards and guidelines, which will help products smoothly cross national borders. Before reaching the aisle or the end customer, all products will experience a degree of wear and tear. The lid of a well-packed box should be able to remain intact under harsh external conditions. It should be resistant to various environmental exposures and physical damage.

10. Market competition

Coffee brands are investing heavily in research to understand customer patterns and expectations. In today's era, competitors should be seen as a broad source of information to obtain industry information. Even the failure stories of competitors will help gain relevant insights. Healthy competition is always beneficial to customers because they can provide a better coffee sales model. You can also obtain valid information from professional coffee packaging box manufacturers. He has a keen understanding and knowledge of the coffee packaging industry.