How to design a biscuit box

1. Types of biscuits

There are many types of biscuits on the market, including ordinary biscuits, soda biscuits and sandwich biscuits. Among them, sandwich biscuits are more expensive, but because of their good taste, they are favored by consumers. The main flavors of sandwich biscuits are cream, strawberry, orange, and chocolate.

2. The shape of the biscuit box

After field investigations in major supermarkets, it was learned that the packaging forms of biscuits mainly include bulk, independent bags, plastic packaging, carton packaging, and tin box packaging. Plastic packaging is divided into transparent packaging and opaque packaging. Some plastic packages have plastic trays for biscuits, and the plastic trays prevent the biscuits from breaking. The strongest protective effect is the tin box packaging, the box shape is mainly cuboid and round. The biscuit tin box packaging is divided into three layers: plastic accessories, tin box packaging, and outer carton packaging.

3. Graphic color of biscuit packaging

The decorative colors of the biscuit boxes are mostly bright and rich in color, giving people a happy and sunny feeling. This kind of biscuit packaging box is more attractive to children. A small number of biscuit packaging boxes are packaged in tin boxes with windows, giving people a feeling of economical benefit. It can be seen that the packaging of the contents is easier to attract consumers to buy.

Although there are many types of biscuit packaging boxes in the market, they often feel irritable and messy due to the many patterns and colors. So we must design a novel biscuit packaging for this feature.

4. Purpose and significance of biscuit packaging design

In order to cater to the consumer demand of consumers, the biscuit packaging design mainly reflects a new style. The biscuits themselves are crispy in texture, less watery, and colorful packaging. Although delicious, they often give people a irritating feeling in the hot summer. Therefore, the combination of simple packaging and biscuits can attract consumers even more.

5. Design positioning of biscuit packaging box

Sandwich biscuits are suitable for people of all ages. Because biscuits are a popular food, the product is positioned as a mid-range product. After carefully improving the packaging on the market, a creative and unique packaging box was designed to achieve the purpose of promoting sales.

6. Material selection of biscuit packaging tin box

Raw material: tinplate

Selection basis: Tinplate is an important material for biscuit sales packaging. The straight face is smooth, the printing effect is exquisite, the sealing is good, the storage and transportation are convenient, the thickness is consistent, the color does not fade, and it has uniform ink absorption and small elasticity.

7. Size design of biscuit packaging tin box

Size: L=60 B=30 H=90

8. Type design of biscuit packaging box

Biscuit packaging box type: independent lid box, handle box, hinge lid box

The shape of the biscuit packaging box: round, rectangular, square, irregular shape.

9. Decorative design ideas for biscuit packaging boxes

The design uses freshness and simplicity as the theme style, so there are fewer colors. Green, yellow and white are used to match each other to highlight the fresh and natural feeling. The matching of patterns mainly aims at highlighting the element of biscuits, which makes the properties of biscuits more distinct. Fresh and without loss of characteristics, it is more conducive to promoting consumption.

10. Logo design for biscuit packaging box

Adopt a golden figure (custom color and figure) as the trademark, which echoes the biscuit in color. The external luminous effect around the trademark to further integrate with the background means the company's good quality and beautiful image, and also expresses the company's yearning for the company's vigorous development.

11. Single element design of biscuit packaging box

1) Text and graphic design of biscuit packaging box

The text in the design of the biscuit packaging box is very important. The text must be clear and direct, so as to accurately give consumers relevant product information, such as product batch number, product date, product name, biscuit usage method and book Packing capacity, etc., must be filled in strictly in accordance with national standards.

The design principle of the Chinese characters in the design of the biscuit packaging box is not only to allow the text to fully express the function of the product, but also to make the image of the packaging and the aesthetics of the people be harmonious and unified. Therefore, the text in the packaging box design It is an extremely test of the designer's skill.

The text is not only for packaging, an introduction and publicity, but also must be infectious. How can it be infectious? This requires our planners to make text expressions so that they have enough association. The so-called association is that this and that allow consumers to produce some very beautiful or high-end elegant and relaxed associations, and even fantasy. Thus, the value of this consumer product is increased.

12. Color design of biscuit box

1) Color is an important channel to increase artistic appeal in the design of biscuit packaging boxes. In the biscuit packaging box, the colors also show different characteristics according to different promotional themes and creative planning. The visual impact of color in the printing of biscuit boxes is very important.

2) The color of the biscuit box can enhance the delivery of advertisements

The purpose of the color on the biscuits packaging box is to deepen consumers’ knowledge of biscuits. In the packaging box design, the reasonable use of color can not only improve the aesthetic value, but also increase the visual dimension of consumers and make the amount of information more informative. Strengthened transmission. Relevant studies have proved that colored text is easier for consumers to remember, and it is 2-3 times as much as black and white printing. At the same time, color printing can make advertising works more delicate and fresh, and greatly increase the appeal to consumers.

3) The color of the biscuit box can create a brand image

Biscuit packaging boxes should pay enough attention to the identification and symbolism that color can play. Many of our product manufacturers hope to own and create their own brand image, and in order to create their own unique biscuit brand image, they usually choose some special colors to express their corporate culture. The repeated emphasis and uniform color of colors can deepen consumers' cognition and impression, thereby forming special colors for certain brands. Due to the specificity and consistency of colors, it is helpful to improve the public's recognition of enterprises.

4) The color of the biscuit box can increase the expected value

As people's needs continue to increase, people have turned from practical to beautiful. Therefore, in packaging, how to improve the appearance of the biscuit packaging box becomes more and more important. The reasonable collocation of colors can make advertising works more expressive and appealing. And different colors can express different emotions, and the visual impact they bring is also different, which is related to whether it can arouse consumers' interest or not and directly affect sales.

 Summary of Biscuit Packaging Box Design

In this article, we will introduce the understanding of biscuit packaging box shape and decoration design. There are many factors that need to be considered for the decoration and design of the biscuit packaging box, such as the group that the biscuit is suitable for, the consumption grade, the packaging box type, the interaction of design elements, and the selection and distribution of overall colors. The symbolic meaning of different elements is different, so it is very important to determine a main style before decorating the biscuit packaging box. Packaging and decoration design requires a person's aesthetic ability in addition to creativity, so improving aesthetic ability is very important for design.