Product Packaging Box Design Guidelines

1. The shape design of the packaging box

  The appearance of the display surface of the product packaging box, including the size, size and shape of the display surface. There are three types of forms we see in daily life, namely natural forms, artificial forms and accidental forms. But when we study the morphological composition of products, we must find a form that is applicable to any nature, that is, to extract the common regularity and call it an abstract form. Form is composed of points, lines, surfaces, and bodies.

The main forms of packaging boxes are: cylinders, cuboids, cones and various shapes, as well as the combination of related shapes and the novelty of various shapes formed by different cuts. The novelty of the packaging shape plays a very important role in the visual guidance of consumers. An important role, the peculiar visual form can leave a deep impression on consumers.

The shape design of the packaging box is mainly considered from the following 8 aspects:

The Law of Symmetry and Equilibrium

The law of stability and lightness

Law of Contrast and Harmony

The law of repetition and echo

Rhythm and Rhythm

The Law of Comparison and Association

The Law of Proportion and Scale

Law of Unity and Change

2, the pattern design of the packaging box

The composition is a complete picture that arranges the trademarks, graphics, colors and texts on the display surface of the product packaging. The combination of these four aspects constitutes the overall effect of the packaging and decoration.

logo design

A trademark is a symbol, a symbolic image of a business, institution, commodity and facility. Trademarks involve various fields such as politics, economics, legal system, and art. The characteristics of a trademark are determined by its function and form.

Trademarks can generally be divided into three forms: word marks, graphic marks, and trademarks that combine words and graphics. A successful logo design should be the product of an organic combination of creative expression. Creativity is the synthesis, analysis, induction and generalization of a certain concept according to the design requirements, and through philosophical thinking, the abstract is transformed into an image, and the design concept is gradually transformed from an abstract expression into a concrete image design.

Graphic Design

The graphics of packaging and decoration mainly refer to the image of the product and other auxiliary decorative images. Graphics as the language of design is to express the internal and external components of the image, and to convey information to consumers in the form of visual images.

To this end, the precise positioning of the graphic design is critical. The process of positioning is the process of being familiar with all the contents of the product, including the nature of the product, the meaning of the trademark, the name of the product, and the status quo of similar products, which must be familiarized and studied. Graphics can be divided into physical graphics and decorative graphics in terms of their forms of expression.

Physical graphics: using painting techniques, photography, etc. to express. The painting technique is highly intuitive and has a strong appreciation interest. It is a means of publicizing, beautifying and selling products. However, the commercial nature of commodity packaging determines that the design should highlight the real image of the commodity and give consumers an intuitive image. Therefore, using photography to express a real and intuitive visual image is the best way to express the packaging and decoration design.

Decorative graphics: divided into figurative and abstract expressions. The figurative figures, landscapes, animal or plant patterns can be used as the symbolic graphics of the packaging to express the contents and attributes of the packaging. Abstract techniques are mostly used in freehand brushwork. Abstract geometric patterns, color blocks or texture effects of points, lines and surfaces are used to form a picture, which is concise, eye-catching, and has a sense of form. It is also the main expression method of packaging and decoration. Usually, figurative form and abstract expression techniques are not isolated in packaging and decoration design, but are combined with each other.

3. Color design of the packaging box

Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting a product. The use of packaging color is closely related to the conception and composition of the entire picture design.

Packaging color requires flatness and uniformity, which is a high degree of summary of color filtering and refining. It is based on people's associations and color habits, and it is a means of packaging art to carry out a high degree of exaggeration and color change. At the same time, the color of the packaging must also be limited by craftsmanship, materials, uses and sales regions.

The color requirements in the packaging and decoration design are eye-catching, strong contrast, and strong attraction, so as to arouse consumers' desire to buy and promote sales. For example, soft mid-tones are often used in cosmetics; bright and dazzling solid colors and various color blocks with strong contrast between cool and warm are often used in children's toys to conform to children's psychology and hobbies...

Different commodities have different characteristics and attributes. Designers should study the habits and hobbies of consumers as well as the changing trends of international and domestic popular colors, so as to continuously enhance the sociology and consumer psychology awareness of colors.

4. The text design of the packaging box

Text is a symbol that conveys ideas, communicates feelings and information, and expresses the content of a certain theme. The brand name, product name, explanatory text, advertisement text and manufacturer, company or distribution unit on the product packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as part of the overall design of the packaging.

The main points of text design in packaging and decoration design are: the text content is concise, true, vivid, easy to read and easy to remember; the font design should reflect the characteristics, nature, uniqueness of the product, and have good recognition and aesthetic functions; text The layout of the packaging should be in harmony with the overall design style of the packaging.

5, the choice of packaging box material

Material elements are the texture and texture of the surface of the material used in the packaging of the product. It often affects the visual effect of commodity packaging.

The best effect of product packaging can be achieved by using the surface changes or surface shapes of different materials. Packaging materials, whether they are paper materials, plastic materials, glass materials, metal (tin-plated iron) materials, ceramic materials, bamboo and wood materials and other composite materials, have different texture effects.

Using different materials and combining them properly can give consumers different feelings such as novelty, coolness or luxury. The material element is an important part of packaging design, which is directly related to the overall function and economic cost of the packaging, production and processing methods, and the recycling and disposal of packaging waste.