The Dos and Don’ts of a Successful Gift Box Design

Marketing research psychology shows that buyers have complex psychological activities before and after purchasing products, and differences in age, gender, occupation, ethnicity, education, social environment and many other aspects divide many different consumer groups and their respective Different consumer psychology characteristics. So the design of the gift packaging box should satisfy the psychology of consumers. Let me introduce to you below.

1. Realistic psychology

Most of the consumers’ main characteristic of consumption psychology in the process of consumption is truth-seeking psychology. They believe that the actual utility of commodities is important, and they hope that commodities are easy to use, cheap and high-quality, and do not deliberately pursue beautiful appearance and novel styles.

2. The psychology of seeking beauty

Consumers who can afford it financially generally have a desire for beauty, pay attention to the shape of the product itself and the external packaging, and pay more attention to the artistic value of the product.

3. The psychology of seeking differences

The consumer groups with the mentality of seeking differences are mainly young people under the age of 35. This type of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness, and individuality, that is, the shape, color, graphics and other aspects of the packaging are required to be more fashionable and avant-garde, but the use value and price of the goods are not very important. care. For this group of consumers that cannot be ignored, the packaging design should highlight the "novelty" characteristics to meet their psychological needs of seeking differences.

4. Herd mentality

Consumers with a herd mentality are willing to cater to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because the vigorous promotion of fashion and celebrities by various media has promoted the formation of this psychological behavior. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.

5. The psychology of seeking a name

No matter what kind of consumer group there is a certain psychology of seeking a name, they attach importance to the brand of the product, and have a sense of trust and loyalty to the well-known brand. Therefore, packaging design to establish a good brand image is the key to the success of product sales.

The above is about the psychological needs of consumers that gift packaging boxes need to meet. I hope it can help everyone. If you have any needs for gift boxes, welcome to inquire!