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Types of Biscuit Packaging Boxes
Packaging boxes are an important factor affecting the development of the biscuit industry. While the biscuit market is booming, competition in the biscuit packaging industry is fierce. On the one hand, large supermarkets have dozens of biscuits, brands, and packaging boxes that are constantly being renovated; on the other hand, there are dozens of biscuits, brands, and packaging boxes in large supermarkets. All kinds of snack foods and convenience foods provide consumers with different choices. Brand competition is intensifying. More and more world-famous biscuit brands are quickly seizing the market with its high-quality and delicious, exquisite packaging boxes. Therefore, the pace of development of biscuit companies Speeding up has enabled biscuits to reach unprecedented levels in terms of variety, packaging, taste, and functions.
1. The role of the biscuit box
The packaging box is an accessory to the commodity and an important means to realize the value and use value of the commodity. It is to protect the biscuits in circulation, facilitate transportation, promote sales, and use containers, materials and auxiliary materials according to certain technical methods. During the process, certain technical methods and other operational activities are applied.
The main functions of packaging are
First, protect commodities;
Second, convey product information;
Third, it is convenient to use;
Fourth, it is easy to transport;
Fifth, promote sales;
Sixth, increase the added value of products
As a means to realize the value and use value of biscuits, the biscuit packaging box plays an extremely important role in the fields of production, circulation, sales and consumption. As food packaging, it can protect food and extend its shelf life; facilitate circulation; increase convenience food varieties; prevent food contamination; promote the rationality and planning of food circulation; promote food competition and increase food sales. It not only brings much convenience to producers, sellers and consumers, but also promotes the development of the food industry.
The biscuit packaging box is a comprehensive reflection of the biscuit brand concept, biscuit characteristics, and consumer psychology, and it directly affects consumers' desire to buy. The biscuit packaging box is a powerful means to establish the affinity between the product and the consumer. In today's economic globalization, packaging and commodities have been integrated. Packaging boxes are no longer just to protect biscuits, but also to beautify commodities and promote sales.
Nowadays, with the rapid economic development, different products fill the entire market, and the fierce competition has prompted companies to attract consumers' attention through various channels. For example, through TV advertisements, newspaper advertisements, introductions by others, brand reputation, etc., these are not enough to ultimately lead to the occurrence of purchase behavior. In the retail method of supermarkets, consumers' buying confidence is largely accomplished through comparison. of. The cruel business competition makes designers face unprecedented design opportunities and challenges. Therefore, in the design of customized biscuit packaging boxes, highlighting the concept of individuality and displaying the deep connotation has increasingly become an indispensable core spirit in the design. And food biscuit packaging box as a comprehensive subject
Increasingly, it has the dual nature of combining commodities and art.
2. Principle of biscuit packaging box
Biscuits have very low water content and contain fat. The packaging is mainly for moisture-proof, fat-oxidation and chipping prevention. Sandwich biscuits and colorful biscuits are commonly decorated with jam, nuts, cream and other decorations. It is also necessary to pay attention to anti-mold and fat oxidation. Choose moisture-proof, light-shielding and oxygen-proof packaging materials, such as tinplate, moisture-proof cellophane, PVDC coated paper, BOPP/PE, aluminum foil; it has good air tightness, extensibility, good surface gloss, and can adapt to automatic packaging machines.
Requirements for mechanical operation. The high-hardness tinplate (tin plated iron) material is used to stamp and form the box to protect the crispy biscuits from crushing. Metal tin box packaging biscuits are generally gift packaging.
3. Requirements for making biscuit packaging boxes
①The design and color of the box
The packaging design must be novel and unique to compete for a larger market, and the color must be well grasped for the applicable groups of biscuits. For example, Christmas gift biscuits can be decorated with snowflake patterns.
②Typesetting of packaging box printing
The typesetting price of packaging printing is very high, so packaging printing errors may cause great losses, and may also cause legal sanctions on the company.
③Packing box code
To comply with relevant legal standards.
④Packaging materials
Packaging materials have changed the single paper quality in the past, and now plastic packaging materials, metal packaging materials or glass packaging materials can be used.
4. Types and methods of biscuit packaging boxes
①Plastic sealed packing box
Plastic is a very good moisture-proof packaging material. It is the most widely used in biscuit packaging. There are two main forms: one is in bulk, where the measured biscuits are poured into the bag together, and then sealed with heat; the other is wrapped Packing, that is, a certain amount of biscuits, generally about 50~100g, arranged neatly, and then wrapped and sealed with a film. Film packaging, simple packaging, convenient sales.
②Paper box
Wax paper packaging box is a simple form of biscuit packaging, as long as the biscuits are arranged neatly after being measured, and wrapped and sealed with wax paper. This method shading, moisture-proof, low cost.
③Carton box
Carton packaging is the main form of biscuit packaging, with square, rectangular, round, special-shaped and other forms. The packaging materials are mostly whiteboard paper and offset paper. When using carton packaging, first wrap the biscuits with film as the inner packaging, and wrap the biscuits with wax paper or film outside the box. This kind of packaging has good packaging strength, a certain degree of compression resistance, beautiful appearance, strong commercial properties, and good moisture resistance and shading properties.
④Metal packing box
Metal packaging is a biscuit packaging box made of color-printed tinplate. There are square, rectangular, cylindrical, oval, and special shapes. The metal biscuit packaging box has a beautiful printing effect, and the biscuit is not easy to be broken. This kind of packaging box has the best airtightness, high packaging strength, bright appearance, generous appearance, excellent shading, and durability, but it requires a lot of space to store empty cans, so cans and boxes are only used for large packaging or expensive varieties and All kinds of gift packaging.
The difference between different material biscuit boxes
(1) Plastic biscuit packaging box
Advantages: abundant raw materials, low cost, excellent performance, light weight and beautiful appearance
Disadvantages: There are problems of environmental pollution caused by hygiene and safety and packaging waste recycling.
Sources of safety problems: resin itself has certain toxicity; resin residual harmful monomers, lysates and toxic substances produced by aging; plastic products manufacturing process adding stabilizers, plasticizers, colorants and other additives; toxicity; plastic
Microbes and dust impurities on the surface of packaging materials; large amounts of toxic additives, heavy metals, pigments, viruses, etc. in the illegally used recycled plastics contaminate food. The main unqualified item of unqualified products is excess benzene residue. The main reason for the excess benzene is the use of benzene-containing solvents in order to dilute the ink in the printing of plastic packaging.
(2) Metal biscuit packaging box
Advantages: high barrier properties, high and low temperature resistance, easy recycling of waste, etc.
Disadvantages: poor chemical stability, not acid and alkali resistance, especially when used in packaging high acid foods, it is easy to be corroded, and metal ions are easy to precipitate, which affects the flavor of food.
(3) Glass biscuit packaging box
Advantages: beautiful, hygienic, anti-corrosion, low cost, inert material, polluting the environment
Small dyeing; high barrier, bright and transparent, good chemical stability, easy to shape.
Disadvantages: fragile and bulky.
Packaging safety: pay attention to avoid heavy metals such as lead exceeding the standard; for tinted glass, pay attention to the safety of colorants;
summary:
The biscuit packaging box is a comprehensive reflection of the brand concept, characteristics, and consumer psychology, and it directly affects consumers' desire to buy. The packaging box is a powerful means to establish the harmony between the product and the consumer. In today's economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important subject that the business community and design have to pay attention to. The function of the packaging box is to protect the product, convey product information, facilitate use, facilitate transportation, and promote sales.
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