What are the functions of customized product tin box packaging

Good tin box packaging should be easy to handle, easy to transport, and stable for storage. It is convenient for loading and unloading; it is convenient for production and processing, turnover, packaging, sealing, labeling, stacking, etc.; it is convenient for warehousing and storage and identification of goods and commodity information; it is convenient for store shelf display and sales;

Product tin box packaging design

1. The functionality of tin box packaging

Practicality is always at the core of tin box packaging. No matter what kind of plastic art is designed, it should be given simple and clear basic principles and follow the ergonomic structure design to form a convenient and fast packaging for product quality and demand. Sometimes, the design concept will blindly pursue material innovation and unique modeling art, and eventually forget the special requirements, safety, reliability and efficiency of packaging, which is a major taboo in design. This is critical for the packaging of chemicals, medical devices, electronics, and more.

2. The spread of tin box packaging

Packaging is designed for the product, the product comes from the company, and the packaging design undoubtedly reflects the image of the company or company. For example: Coca-Cola's packaging design not only gives the product the brand connotation, but also a kind of dissemination of its corporate philosophy. This dynamic and fiery entrepreneurial spirit has permeated the world, and whenever Coca-Cola packaging appears, people can always feel the essence of the culture inherent in the Coca-Cola Company.

3. The marketability of tin box packaging

To discover the personality characteristics of products, people of the same age group have different personality characteristics, and the products are the same. Similar products also have their own unique characteristics. By comparing similar products, finding out the differences, dividing the consumer class according to the target market, positioning the product accurately, and conforming to the distinctive personality of the product, these are the primary entry points of packaging design.

The role of product tin box packaging

1. Promote product sales

Commodity packaging plays the role of selling point and attracts consumers. Today, consumers pay attention to each product for a short period of time, and it is very important to capture the moment consumers swipe from the shelf. And can comprehensively use color, shape, material and other elements to express the connotation and information of products, brands and other enterprises, highlight the common interests of products and consumers, form a more intuitive impact on consumers, and effectively achieve the purpose of attracting consumers. .

2. Convey the brand difference

The packaging of a product not only requires a beautiful design, but also allows the product to speak, showing the function and characteristics of the product just right. Now entering the era of personalized consumption, consumers are no longer just to meet material needs, but more about the personal satisfaction and spiritual pleasure that commodities can bring to themselves, which is reflected through packaging. As the external manifestation of a brand, the differences it produces and the "brand characteristics" it manifests make it the dominant factor in attracting consumers.

3. Display brand culture

The core of packaging design is not only reflected in the appearance image, but also reflects the integration of the brand's personality and affinity, and effectively displays the culture it carries. The culture presented by commodity packaging is based on the embodiment of the brand concept, with consumers as the center, to meet the different aesthetics and needs of consumers, and to bring affinity to consumers.