What matters should be paid attention to in the color matching of metal boxes

I believe that color is the first element that affects the senses. First of all, when people observe objects, the visual nerve responds to the color the fastest, and it produces perception and consciousness along with other sensory activities. Color quietly affects people's behavior, and also subtly affects people's emotions.

Therefore, the color matching of metal box packaging design must be based on the laws of color science and various survey reports, which can not only reflect the performance and use of the product itself, but also successfully attract eye-catching consumers. It generates the desire to buy in order to achieve the purpose of sales. This paper analyzes the color characteristics and functions in packaging and design, studies the color matching principles in metal box packaging design and how to match colors to make products more eye-catching.

1. From an industry perspective, the normal colors of food are yellow and pink, giving people a sense of warmth and intimacy. Of course, green is used for tea, and green and blue are used for drinks. There is a lot of red in wine and cakes, and a lot of rose in children's food. The main colors of daily cosmetics are mostly rose red, pink and white, light green, light blue, and many dark brown colors highlight the warm and elegant atmosphere. Clothing and shoes are mostly dark green, dark blue, brown or gray. Highlight the beauty of calm elegance.

2. The light-to-heavy contrast (or deep-light contrast) of tin can packaging color is also one of the important reproduction techniques in the application of packaging color. This light and heavy contrast is often an elegant background color. Set off a dignified and deep theme pattern, or in a dignified and deep theme pattern (mainly color block patterns). Light and elegant packaging themes and names, as well as logos or taglines, etc., show the opposite. Large areas of dignified and deep pigments are also used as a base. In addition, elegant tones may focus on a certain color block or comprehensively decorate some patterns. In this kind of light and heavy contrast, the general pigment has a coordinated color contrast and a contrast of warm and cold tones. , The way to reconcile the color contrast is often light green to dark green; light yellow to dark brown; pink to red, etc., and the contrast of warm and cold colors is mostly black and white, red and blue.

3. The color matching principle of the metal box: Through the use of color, the characteristics of the product are intuitively conveyed to consumers, and the color matching design of the packaging should follow this principle. Color is the most flexible and diverse factor in packaging design. The principles of packaging design colors and pure painting colors are the same, but packaging design colors are commodity colors, not pure painting colors pursued by painters. The color in the tin box packaging design should be able to protect, render and promote the packaged goods. The color matching should enhance the visual impact of the packaging, attract consumers' attention, and have a strong appeal to consumers. Make consumers desire to buy and play the role of silent promotion.