How to design a creative tea box

The design of the tea box is not only a purely artistic act, but an integration of multiple disciplines. The designer must base on the profound knowledge of tea culture and learn art design, marketing, sales, economics, and consumer psychology. , Structural materials science and other related knowledge, expand and optimize their own knowledge structure. In short, an excellent tea packaging box design should be a popular, international, and market-oriented design, which should have a strong impact on consumers' vision and psychology, and can arouse consumers' strong desire to buy.

With the development of fashionable packaging, consumers not only require the tea itself to have good quality, but also

The packaging boxes of tea are required to be beautiful in appearance, pleasing to the eye, and have a certain degree of knowledge and artistic appreciation. The tea packaged in this way not only satisfies people's material enjoyment, but also satisfies people's spiritual enjoyment. From a commodity point of view, the beautiful packaging design of tea can increase its economic value. Tea box design and social culture are interactive. The aesthetic consciousness of packaging design absorbs the social cultural heritage; at the same time, social culture is injected with new vitality due to the innovation and development of the aesthetic consciousness of packaging design.

Tea is a traditional product with typical cultural significance and cultural image, and tea culture has a long history, rich connotation, and incorporates the essence of Chinese traditional culture. Studying the method of tea packaging design from the perspective of tea culture can not only increase the added value of tea products and create higher economic benefits, but also promote tea culture through the design of tea boxes and inject fresh blood into tea culture. First of all, it explains the role of tea in people's lives and the tea packaging design promotes tea sales, and reviews the ancient tea packaging.

The necessity of tea box design, and learn from the past. Secondly, it studies the characteristics of tea, the connotation of tea culture, tea history, tea affairs, and the embodiment of tea in literature and art. The purpose is to deeply understand the physical and spiritual characteristics of tea and pave the way for tea packaging design based on tea culture. Thirdly, by analyzing the status quo, characteristics and existing problems of tea packaging design, the modern tea packaging design is analyzed and summarized, which will serve as a reference and warning for future design. Finally, with the positioning of tea culture, the method of tea box design is discussed from the historical, cultural and regional characteristics of tea, and the development trend of tea packaging design is discussed from the perspective of social cultural thoughts.

1. The main color of the tea box

The tea packaging in the market mainly uses green, blue, red, yellow and black as

The main color, some tin-plated iron tea cans packaging also directly use the true color of tin-plated iron. Depending on the type of tea, the colors used on the packaging also have their own characteristics.

2. Selection of the type and material of the tea box

The tea box packaging designs on the market are mostly divided into canned, compressed, boxed and tea cakes. against

Different types of tea, due to the difference in storage methods, also have many packaging forms.

Different, according to the different needs of different people for tea, the requirements for the grade of packaging are also different.

① Selection of packaging materials for tea boxes

The standard of living is constantly improving, and people's perceptions are constantly changing. Consumers' food safety

All attach great importance to it. Commodity packaging materials, especially food packaging materials, have caused social

s concern. Relevant departments put forward the concept of "green packaging". Ask us to choose packaging

Try to use non-hazardous, environmentally friendly, and non-polluting materials to nature. At the same time, “reject

“Never overpack”, this formulation can not only reduce the impact of my country’s economic growth on the supply of resources

Pressure is also in line with the sustainable development strategy advocated by our country. Tea is a favorite of many people

A favorite drink is also a great gift for people to visit relatives and friends. Then for tea packaging

The design not only pays attention to the appearance of the packaging, but also takes into account the interests of the society and consumers

Interests. With the rapid development of the food packaging industry, there are also

3. Tea packaging text design.

The text of the tea box has the function of directly conveying the information of the product, and it can also be perfect. Tea bags reflect the characteristics of tea, and the text labels are not easy to be too rigid, cumbersome, and vague. When using these fonts, it is necessary to modify the overly scribbled and exaggerated parts while retaining the basic characteristics of the font to reduce the difficulty of reading. It should be noted that the font and the packaging pattern should match, that is to say, the style of the font and the pattern should be consistent.

4. Tea packaging color design.

The color matching of the tea box packaging is very important, it can first attract the attention of customers. Different tea leaves should have different colors to express, such as: green tea, black tea, dark tea, Pu'er tea, etc. The use of packaging colors should pay attention to the characteristics of the tea itself, the grade, the customs of the consumer groups, and the characteristics of traditional Chinese tea packaging. Wait. Make the color matching harmonious, elegant and pleasing to the eye. The attributes of color also restrict the use of colors. Since various teas have different attributes, they should be used according to people's psychological and visual experience. Generally green tea series use fresh grass green, black tea series mainly use orange or champagne color, black tea and Pu'er tea use black and gold to achieve a harmonious, elegant and pleasing effect.

5. The main consumers who buy tea

Under normal circumstances, people buy tea either as gifts or to drink it themselves. However, different types

The consumer groups occupied by packaged tea are also different. Generally, middle-aged and elderly consumers will buy

Buy tea in simple compressed packaging, because they consume a lot of tea, buy hardcover

The tea leaves are not cost-effective, and young consumers tend to buy tea with simple and easy-to-use packaging

Bag category, for some young white-collar workers who don’t like trouble, this kind of tea packaging is more in line with theirs

Buying psychology, some fashionable female consumers often choose to buy some exquisitely packaged scented tea.