Cookie packaging box design

Early cookie packaging box

   Today we use packaging boxes to pack and store biscuits, but the old-fashioned biscuit boxes were once favored for their convenience. Biscuit boxes are very common nowadays: they are large and decorate precious space in your kitchen. The biscuit box deserves a place in the history of food packaging. The development history of the biscuit box also vividly portrays the evolution history of travel and the development history of trademark art.

（Huntley & Palmers biscuit box found in Antarctica）

The packaging of early cookies mainly included metal, plastic, cartons and so on.

1. Huntley & Palmers (Huntley & Palmers) grand pendulum clock biscuit box.

2. Metal cookie box

3. Paper cookie box

4. Plastic cookie box

Modern cookie box packaging

From the classification of cookies and the definition of biscuits, we know that the characteristics of biscuits are crispy, or crunchy foods. Therefore, the packaging of cookies must be made of materials with good ductility or soft materials. In the past, biscuits were mostly produced by bakeries or restaurants, and there was no large-scale production. The development of modern biscuits and the formation of the brand were at the end of the 19th century and the beginning of the 20th century. Oreo, Danone, and Master Kong as we know them are the best biscuit brands. Oreo is one of Kraft's products. It is deeply loved by consumers. It is also the oldest brand among modern biscuit brands. At the same time, Danone biscuits from France have a long history, while Master Kong from China is from behind. The reason why these three types of cookies are popular in the world is that in addition to their taste and taste, their packaging and advertising are also very helpful to their sales.

Cookie Consumer Market

There are three main consumer markets for cookies: child consumers, young consumers, and female office workers.

1. Children's cookies

Children prefer packaging such as cartoons, cute, attractive designs. Therefore, familiarity, intimacy, and fun are an element of children's biscuit packaging.

2. Adolescent consumer groups

Students are one of the main consumer groups of biscuits. Compared with children, students pay more attention to the taste of biscuits, the nutrition and price of biscuits.

3. Female consumer groups

Female consumer groups mainly pay attention to the nutritional properties of biscuits, such as coarse grains, high-fiber, and low-fat are preferred by women.

Examples of cookie packaging

①Oreo cookie packaging

   Oreo, which was born in 1912, quickly became the best-selling sandwich biscuit in the United States as soon as it went on the market. How Oreo's name was born is unclear. Some people think that the name of Oreo comes from French, which means "gold", because the original packaging of Oreo was the Oreo advertisement of that color.

  Now, it has become a part of American culture like basketball and cola, and is known as the king of cookies. The unique black-and-white sandwich of Oreo biscuits, intricately carved, is popular all over the world, making it unforgettable at first sight. The length of the Oreo biscuits sold all over the world is long enough to go back and forth from the earth to the moon 6 times. Many interesting ways of eating Oreo have also sparked a debate about "the best way to eat Oreo"-soak it in milk and eat it? Twist the biscuits and eat the sandwich first? , Everyone is still arguing: Is it eaten alone? Put it in a cake? Or as a dessert?

②The packaging of delicious cookies

The Haochidian series of biscuits are produced and sold by Fujian Dali Collective Group. The well-known artist Zhao Wei endorsed the product. Her slogan in the advertisement, "Delicious, eat more" was familiar to consumers, and made the big platform of Fujian Dali Group a household name.

Analysis of cookie packaging design

1、Strengthen the theme cookie packaging design should highlight its characteristics and personality, highlight the connotation of product quality, so that its information can be timely and accurately transmitted to consumers, so that consumers can resonate psychologically and emotionally.

2 The cost of quality packaging should be proportional to the value and quality of the product. Biscuits have different grades, different grades, and their quality and value are also different. Biscuit packaging design should determine its design position according to different grades. In cookie packaging design, it is necessary to ensure that the packaging is proportional to the product design.

3. Color plays a very important role in the design of biscuit packaging. Color can distinguish products suddenly from other similar products, highlight their own personality, and stimulate consumers psychologically. Therefore, these factors should be considered in the application of color in cookie packaging design.

4. Psychological strategy. Consumers pay more attention to the inherent culture and taste of the biscuits while buying cookies. This requires the analysis of how the biscuits are positioned in the market in the biscuit packaging design and how to reflect the culture of their positioning in the design. And taste. The packaging design of cookies should be distinctive in shape, and only beautiful shapes can give consumers rich visual enjoyment. In addition, the packaging and decoration of cookies can be reflected in colors, and the use of colors can only be based on visual characteristics. The design needs to show the characteristics of biscuits, while taking into account the consumer's appreciation habits. Reasonable food packaging should be just right for the protection of biscuits, including physical, chemical, biological performance protection and not exaggerated exquisite decoration, convenient for storage, transportation and consumer use.

The future development trend of cookie packaging box

According to the packaging design analysis of cookies and some foreign packaging examples, we believe that:

1. The packaging of biscuits should use cardboard as much as possible.

2. Packaging styles should be diversified.

3. Compatibility between commodity and artistry should be achieved in packaging design.