How to Design a Tea Packaging Box

Now all kinds of product packaging on the market are full of the purpose of showing consumers. Unique packaging can make consumers have the desire to buy, and ultimately bring more sales to the company. No matter what kind of tea box design, the ultimate goal is to promote sales, so designers often consider whether the work can satisfy consumers' psychology and stimulate consumers' desire to buy. Not flashy, smart tea boxes are good, really from the customer's point of view, understanding the consumer's buying psychology is what designers need to consider. The following is Yonghui Printing Packaging, which describes how to design the tea box:

Design packaging

The first thing to consider is its material and structure. Whether the choice of packaging material is appropriate directly affects the quality of the product. This is also determined by the properties of the special tea product. Therefore, materials with precise structure and easy to open should generally be selected for tea packaging. . There are also many unique tea packaging in the market, but some packaging looks good, but there is a tendency to over-package, and some are out of the attributes of the commodity, blindly pursuing gorgeous decorations and impulsive colors, which do not conform to the quality of the tea itself, such as the market surface is. The plastic engraved gilded tea packaging, with no information visible from the packaging, gives the feeling of a handicraft rather than a tea.

  color design

Color is the most attractive to customers in packaging design. If the colors are matched properly, the consumer will have a pleasant feeling, which can attract the consumer's attention. The color of the packaging is limited by the attributes of the product, and the color itself has its own attributes. Therefore, we should use color carefully, strive to be less and refined, simple and lively, or fresh and elegant, or gorgeous and moving, or simple and natural, considering the customs and appreciation habits of consumers, but also considering different levels, occasions, Variety, characteristics and use of different colors.

  Image Design

The pattern design of the tea packaging box can make the product more lively and interesting. However, some packaging patterns are outdated and boring, the commodity is not strong, lack the sense of the times, repeat, and have no personality. Ancient patterns such as dragon and phoenix are used everywhere. Tradition is neither retro nor copy. Nationality does not mean painting dragons and phoenixes. It should give it new content, new life and new form. It should be infused with a spirit and charm

text design

The text of the tea packaging is also an important part of the design. The packaging can be without any decoration, but it cannot be without text.