Shangzhimei customized promotional gift biscuit tin box packaging for Nabeisi

Shangzhimei has customized a new graphic and structured packaging box for Nabeisi's new series of biscuits, aiming to highlight the sustainable development goals of the Nabeisi brand. Promote biscuit sales.

Shangzhimei has cooperated with the Nabeisi brand for more than four years. In the latest project this year, we have established an innovative biscuit tin box packaging for Nabeisi. After unfolding, it reveals the story behind the biscuit production and brand quality culture. This creative approach is to let consumers understand "the whole process from wheat planting and producer". The cooperation with Shangzhimei "is the key to the success of the Nabeisi brand. We have established the design and production principles for the biscuit tin box packaging series, and we The core team is implementing these principles.

    The main challenge when designing Nabeisi’s biscuit tin packaging was to create a new packaging box based on the advanced brand identity previously created by Nabeisi. The packaging design team of Shangzhimei chose to reuse patterns in the entire design to "coordinate with the consumer's visual image." The design of the physical biscuit tin box packaging aims to create "fascinating, tactile experience, based on the brand's unique story from wheat to biscuits. The experience when opening the biscuit tin box packaging is very different from traditional packaging. It is we want to reflect this characteristic in our lives.

  The 608g biscuit tin box is packaged with food-grade tinplate and printed with a four-color printing process. The decoration color is derived from the original color of milk and hopes to reflect the organic ingredients. Each "Nabeisi" biscuit tin box packaging adopts a bold color combination and draws on the design principles that Nabeisi had followed when designing the main brand. The main goal of the new design is to bring the brand's story to life, while also enhancing people's understanding of the ingredients and flavors of the biscuits.

   The redesigned biscuit iron box uses a fixed seal and an independent lid structure. This structure has very good sealing performance and the box is easy to open. These iron box packaging boxes do not contain glue, nails and tape, and the lid is re-sealable The tamper-proof tab seals it and turns the tin box into a reusable storage box. This helps to achieve the Nabeisi brand's green goal, which aims to make all tin box packaging biodegradable.

   The brand's Nabeisi account manager said, "In order to highlight the organic ingredients of the Nabeisi brand in the store, we hope to redesign a biscuit tin box packaging to show the brand's internal sustainable development narrative. Each box has the theme as the theme, revealing the story behind the ingredients of each tea biscuit, the life of the person who created the biscuit, and the history of sustainable and ethical business models. In order to increase brand transparency, we position these stories To be correct instead of hiding them in small fonts.

   The iron box effectively preserves the quality of the biscuits. At the same time, the environmental protection design concept of the reusable packaging box is in line with the international development strategy of green environmental protection. These have also guided its commitment to sustainable work practices for itself and its partners. These practices have contributed to adding value to the company and society more broadly, and these values ​​are consistent with Nabeisi's values.