Tips for tin can packaging design

Fashionable tin can packaging design has an irreplaceable marketing effect for brand owners, because before consumers make a purchase decision, tin can packaging is the most important part of consumer interaction with the brand. Therefore, tin can packaging design should be able to concentrate the three major functions of brand communication, product advertising and marketing promotion. Professional tin can packaging designers can make the above three functions achieve the best of both worlds in tin can packaging, and even realize more functions.

1. Investigate and study the situation of competition

   The purpose of investigating and studying the competition situation is to use differentiated strategies in similar products to promote the brand and products, and to give consumers reasons for choosing this product. Before starting the tin can packaging design design, you must understand what market the product can be placed in, and then conduct in-depth market research, and ask questions from the brand's standpoint: Can I convince consumers? Can I stand out among many competitors?

2. Positioning for the brand

To position a brand is to be clear about the core values ​​of the company and its brand. When implementing brand positioning, one must not underestimate the understanding ability of today's consumers. It is necessary to consult the product about the trouble that may be encountered, such as: Can it help consumers get convenience?

When a new brand or an old brand is doing product extensions, the tin can packaging design should always bear in mind: attracting the attention of consumers is the main purpose.

3. Brand design

 The brand design of tin can packaging has enough personality, can its products settle in the market? Uncertain, because it is still necessary to be clear about the most important characteristic information that the product wants to spread to consumers. Therefore, tin can packaging designers have to consider, if they want to make the product have certain characteristics, what is it? Then, the important information that highlights the product characteristics is placed in a positive and eye-catching position, and the secondary information is sorted in order below it.

If the brand of the product is the core of the design, consider adding the brand slogan next to the brand trademark. But it should be noted that the use of a brand slogan is not for a moment, but for a long time, because if you look for inspiration again, it will cause a break in the design. Shapes, colors, and photographic images can be used to strengthen the core of the brand. The most important thing is to allow consumers to quickly find this product next time they shop

 4. Text design

The textual expression and visual effects of tin can packaging should be kept concise, and it should be ensured that the main visual indications on tin can packaging can be understood and accepted by ordinary consumers. There should not be too much information on the front of the tin can packaging, which means we must discard the redundant information and control the language of marketing communication and the description of advantages.

   In general, descriptions that are two or three points higher will have a counterproductive ending. Too many good descriptions will weaken the core brand information, which will cause consumers to lose interest in the product in the process of purchasing goods. Keep in mind that most tin can packaging will add more information on the side. This is where shoppers will pay attention when they want to know more product information. You need to make full use of the side position of the tin can packaging, and you should not be careless when designing. If it is not possible to use the side of the tin can package to present ample product information, you can also consider adding a tag to let consumers know more about the brand.

5. Pay attention to the unique principles of various commodities

 No matter what kind of product, its tin can packaging design has its own principles and characteristics. Some principles need to be carefully followed. Some principles are important because doing the opposite may make emerging brands stand out. However, for food, the product itself can almost always become a selling point. Therefore, the redesign and printing of food tin cans pay more attention to the realistic presentation of food pictures. On the contrary, for pharmaceutical products, the physical characteristics of the brand and the product may be secondary or even unnecessary. The brand logo may not appear on the front of the tin can package, but the emphasis on the name and purpose of the product is equivalent. needs. Even so, for all types of goods, it is advisable to reduce the confusion caused by the excessive content of the front of the tin can, and even to choose a very concise front design.

6. The findability and purchaseability of the product cannot be ignored

When tin can packaging designers design tin can packaging for a certain brand of special products, they need to investigate and understand how consumers buy such products to ensure that consumers will not have questions about product styles. It should always be remembered that whether from a cognitive or psychological standpoint, color is the first factor in communication, and then the product style.

  Although the text is important, it mainly plays a supporting role. Text and typography are strengthening factors, not the primary branding elements. Findability is either embodied in a brand-first strategy, or a product is given "creative" elements to attract consumers in shopping malls.

   Purchasability refers to the consistency system including colors, shapes, and materials, or the orderly arrangement of different levels of information on the front of tin cans, which can guide new and returning customers to purchase special products they want. If there is a product line under the brand, it is necessary to formulate a good strategy.

   These strategies can be clear and simple to concise the respective value proposition of each product. For example, for different products in a product line, the relative intensity of the shelf display results can be presented by the visual "intensity" of different hues or the saturation of a certain hue.

7. Use visual effects to deliver value

  Setting a transparent window on the front of the tin can package to display the products inside is almost always a sensible choice, because consumers want to get visual confirmation when shopping. In addition, shapes, colors, and graphics are all functions that can achieve communication without the use of language.

   You can make full use of those elements that can effectively display product attributes, stimulate consumers' desire to shop, establish consumer emotional connections, and highlight product texture to create a connection with a sense of belonging. It is recommended that the pictures used contain elements that can present product characteristics. At the same time integrate the elements of lifestyle.

    Nowadays, when consumers appraise products, they often consider how well the values ​​of the selected brand are in line with their own values ​​and lifestyle. Creating a "reasonable to believe" brand can boost the sales of other brands sold separately.

8. Formulate future brand expansion plans

   If a brand has enough plasticity to expand into other product categories, then after the brand has core brand recognition, a successful brand platform can develop into other categories by increasing product categories or broadening product lines.

    Apply graphic design to new products, test the various functions of tin can packaging design, and focus on a large number of imaginative product categories, not just confined to ace products, and ensure the tin cans of all kinds of products. The can packaging achieves the effect of a perfect combination, so that all types of products are integrated, and it is not only a brand, but also easy to identify each individual product. You can also redesign the tin can packaging for the core product line, but you need to be careful to prevent the creation of platforms that are not extensible and malleable, so as not to limit the future development of the brand.

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