How to design a gift packaging tin box

The design and positioning of the packaging box is one of the important steps in the design concept. It emphasizes the consumer as the center, considers the needs of the target consumer group of the product, and transmits the information that can effectively attract consumers to consumers through design, giving them a sense of harmony. different unique impressions. The quality of positioning directly affects the sales of goods.

Gift packaging Xihe design positioning is an effective way to stimulate consumers to choose products produced by brands in similar competing products. It is a way to make gift packaging design concepts generate unique selling points for gifts based on research on consumer groups. On the basis of product-based market research and the correct grasp of the needs of target consumer groups, designers determine a strategic method for the theme of packaging design.

The design performance strategy with the brand as the core is generally mainly based on the brand story and the visual image of the brand. It mainly expresses who the producer of the product is. Name, brand symbolic graphics, brand symbolic colors, etc. are applied to packaging, and it is a strategy that promotes consumers to buy brand products through consumers' recognition and trust in the brand.

The customary design method of this type of packaging is to highlight the brand's name, logo, symbolic color and auxiliary graphics in visual design, and apply the brand's visual identification system to the packaging. In addition, many brands use the brand's unique concept, brand story, etc. Brand culture is displayed through packaging.

The brand-centered gift packaging tin box design strategy should follow some basic principles of brand design. In the design process, it is necessary to start from consumers and products, highlight the personality of the product, combine the product with the brand, and realize the personalization of the brand. To express, packaging is one of the main bearing methods of the brand, and the most innovative and creative packaging methods are used to express the brand and attract consumers.

It is mainly applicable to the uniqueness of the product itself. This uniqueness is mainly to distinguish the characteristics of similar products, mainly through the functions, characteristics, usage, grades, etc. of the products as the way to design positioning.

1. Gift positioning

The product feature is to create a unique sales reason according to the needs of consumers. It takes the difference of similar products as the breakthrough point of design, and the difference between the products is the feature of the product.

The selling point of the product is not possessed by other products, and it also meets the needs of the consumer group. In the market environment with serious product homogeneity, the product itself has the uniqueness or product innovation as the core, and the product has both practicality and function. In line with the trend of the times, the product features cater to consumer groups, which can make the product more humane and perfect, and meet the consumer needs of different consumer groups.

2, gift packaging function positioning

The essence of a product is function. Taking product function innovation as the design starting point in packaging can effectively distance itself from similar products, and at the same time, it can return to the essential needs of consumers and promote product innovation. Positioning based on functions also includes products. The function of the packaging is perfect and the function is innovative.

The improvement of product functions refers to the research of consumer groups, observing the problems encountered by consumers in the process of using packaging, and solving the problems existing in packaging in packaging design, while functional innovation refers to mining target consumer groups. It brings more convenience and fun to the consumer group through the functional design of the product, and realizes the extension of the product function.

3. Orientation of gift origin

Generally, products with regional characteristics will adopt this positioning strategy. A certain type of product has good quality in a certain origin. Due to the historical inheritance and the natural geographical advantages of the origin, the quality of the product is superior to that of other origins. Such products are often packaged with the emphasis on regional culture as the starting point.

Different regions and different nationalities will have differences in culture and living habits. Daily daily necessities and food will also have certain differences due to different regions and raw materials. Regional culture is an important element of packaging design. Local characteristic products can well combine products and culture. In the design, some local unique cultural symbols such as materials, craftsmanship, packaging methods, etc. can be used. Show the origin of the product.

4. Commemorative positioning

In some major festivals, important activities, and sports events, there are often some packaging with the theme of these activities. In the products of the brand, the corresponding packaging design will be carried out for the festival, which can well integrate the festival culture of the sales place into the packaging design while setting off the festive atmosphere.

5. Product grade positioning

Products will form differences in grades according to different sales strategies and use purposes. In current packaging design, the design often considers product packaging strategies according to the value of the contents. Packaging design should accurately reflect the value and connotation of the product.

The development trend of packaging is more inclined to bring consumers a unique spiritual experience, and this experience should be healthy, beneficial to individual and social development. In the packaging design of luxury goods, it should not be reflected in the preciousness of materials The value of packaging, let alone over-packaging, is more about finding elements from the brand connotation and culture, embodying the brand culture in the packaging, and advocating a rational and healthy packaging method and consumption behavior.

In the theory of market segmentation, it is pointed out that through the research of target consumer groups, the consumer groups are further subdivided according to the age, consumption psychology and purchasing behavior characteristics of the consumer groups, and the characteristics of the target consumer groups should be highlighted in the visual design, or the product targeting The functional characteristics designed by a certain group of people make consumers feel the target group of the product through the packaging, which makes them feel intimacy.

The development trend of modern packaging design is more centered on consumer groups, and the positioning centered on consumer groups is also reflected in the changes that packaging has made for sustainable development of mankind, and the packaging experience more when using products for consumers. The design brought by convenience and fun, packaging has evolved from simple packaging, the function of holding objects, to the emergence of promotions, modern packaging is developing in a more humane direction.

With the advancement of science and technology, the functions of packaging, such as protection and convenience for consumers, are constantly being improved. Today, packaging pays more attention to the sustainable development of human beings. Through the utilization of renewable resources and multi-functional packaging design, the waste of resources and the pollution of the environment can be reduced.

The emergence of interactive packaging has transformed packaging from a simple information transmitter into an interactor with consumer groups. Through the interesting design, functional improvement and extension in the packaging, interaction with target consumer groups can be realized, and consumers can use products when using the product. Bring more pleasant experience.

Mixed application of the above positioning, two or more positioning methods can be integrated into the packaging design, but the specific performance should be emphasized, the key points should be highlighted, and the optimal positioning method should be used to attract consumers to buy its products.