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If products want to sell well, packaging design trends must be optimistic!
Although there is no clear data on the market to guide product packaging design, it is not difficult to find some trends through observation. Many companies are forward-looking and use cutting-edge creative packaging designs in their products to capture the attention of users, make the products stand out in the dazzling array of containers, and encourage consumers to buy.
Today I will introduce to you the current development trend of creative packaging design:
1. Sustainable packaging
When a product can be made from recycled or recycled materials, sustainable or "green" packaging still has a long way to go.
At present, "green" packaging has the following development trends:
Biodegradable and renewable materials: Many cities are developing composting programs to encourage residents to compost in their backyards. Compostable plastics, usually made from renewable resources such as corn, are becoming more and more popular.
Non-toxic materials: Consumers want to know that your packaging does not use harmful chemicals or dyes.
Energy saving and emission reduction: This may mean requiring less energy, or choosing to use renewable energy sources, such as solar panels.
Less packaging materials: Eliminate waste, save transportation costs, and reduce the amount of use in the production process.
Water efficiency: The reduction in the amount of waste water in production, such as through repeated use, is an important part of today's green packaging.
The popularity of sustainable packaging means that the use of sustainable technology can attract environmentally conscious consumers.
2. Customized packaging
The key to getting the best customized packaging is strong communication between the supplier, designer and customer. In today's world, suppliers and designers cooperate to enable designers to communicate clearly what customers need, and the latest packaging technology related to suppliers, and the smooth flow of information benefits customers. Well-designed, sustainable custom packaging can have the greatest impact on your company's image and your customers' interest in the product. Develop packaging design, stand out from competitors, and emphasize the uniqueness of the brand.
3. Simplified design
Many companies are now turning their designs to simplicity. The streamlined packaging design allows customers to see all the information, and the information they need to know looks clear at a glance. The extra text and pictures are a thing of the past.
The features of the packaging design shown below are the key to simple design:
Color: Adhere to one or two colors, covering most of the packaging design.
Font: Use clean, clear fonts.
Text: Use text sparingly, leaving enough space to attract consumers' attention.
Picture: Stick to a clean and distinctive logo, drawing or photo or choose no image, and let the packaging speak for itself.
4. Three key points of packaging design.
Sustainable development and innovation, packaging produced by environmental protection technology, let the market know that your company is keeping up with the latest environmental protection issues.
Customize your sustainable packaging design to remind you of the uniqueness and functionality of your company.
Simply use less dyes and less materials in your packaging design to produce environmentally friendly and sustainable products.
This allows the company to stand out from many competitors and strengthen the company's image for sustainable development.
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