What should be paid attention to in the design of tin box packaging

Tin box packaging has an irreplaceable marketing promotion effect for brand owners, because before consumers make a purchase decision, tin box packaging is a part of the interaction between consumers and brands. Therefore, the design of the front presentation and efficacy of the tin box packaging should be able to focus on the three functions of brand communication, product advertising and marketing promotion. Professional tin box packaging designers can achieve the best of both worlds in the tin box packaging, and even more functions can be realized.

1. Research your competitors

The purpose of studying competition is to use differentiation strategies in similar products to promote brands and products, and to give consumers reasons for choosing this product. Before starting the design, we must first understand what kind of market the product can be placed in, and then conduct research in the retail market and ask questions from the standpoint of the brand owner: Can I make consumers trust it? Can I stand out from the crowd of competitors?

2. Market positioning of product brands

Positioning a brand is all about knowing the core values ​​of the company and its brand.

When implementing brand positioning, the understanding ability of today's consumers must not be underestimated. It is necessary to consult back and forth about the possible troubles of the product, such as: Can it help consumers to obtain convenience? and many more

When a new brand or an old brand is doing product extension, the tin box packaging design should always keep in mind: attracting the attention of consumers is the main purpose.

3. Box-shaped design

 Does the brand have enough personality for its products to find a place in the market? Not necessarily, because it is also necessary to know the main characteristic information that the product wants to communicate to consumers. Therefore, the tin box packaging designer should consider, if the product has some characteristics, what is it? Then, place important information that highlights the product's features prominently on the front, and secondary information is sorted in order below it.

If the brand of the product is the core of the design, consider adding a brand slogan next to the brand logo. But it should be noted that the use of a brand slogan is not for a while, but for a long time, because if you look for inspiration again, it will cause a break in the design. Use shapes, colors, and photography to reinforce the core of your brand. The main thing is to make it easier for consumers to find this product next time they shop

4. Simple color design

The language expression and visual effects should be kept concise, and it should be ensured that the main visual indications on the tin packaging can be understood and accepted by ordinary consumers. A successful tin box design is like dancing with shackles. While enjoying freedom, it is also restricted by certain rules. For example, the information on the front of the tin box should not be too much, so it is necessary to discard the redundant information and control the language chapters of marketing communication and description of advantages.

In general, descriptions that are higher than two or three points will backfire, and too many descriptions of merits will weaken the core brand information, thus causing consumers to lose interest in the product in the process of purchasing a product.

Keep in mind that most tin packs will have more information added to the side, and this is where shoppers look when they want to learn more about the product. Take advantage of the side position of the tin pack and don’t design it casually. If it is not possible to use the side of the tin box to present sufficient product information, you can also consider adding a hang tag to let consumers know more about the brand.

5. Pay attention to the uniqueness of various commodities

No matter what kind of retail product, its tin box packaging design has its own principles and characteristics, and some principles need to be carefully

Following, some principles are important because doing the opposite can make emerging brands stand out.

However, for food, the product itself can almost always be the selling point, so the design and printing of food tin box packaging pay more attention to the realistic presentation of food pictures. Conversely, for medicinal products, the brand and physical characteristics of the product may be secondary, and sometimes unnecessary, and the parent brand logo may not appear on the front of the tin box, but the emphasis on the name and purpose of the product is quite needed.

Even so, for all kinds of goods, it is desirable to reduce the confusion caused by too much content on the front of the tin box, and even choose a very concise front design.

6. Don’t ignore product findability and buyability

When tin box packaging designers design tin box packaging for a certain brand of special products, they need to investigate how consumers buy such products, so as to ensure that consumers will no longer have questions about product styles. It is always necessary to bear in mind that color is the first factor in communication, from both a cognitive and psychological standpoint, followed by product style.

Although the text is important, it mainly plays a supporting role. Text and typography are reinforcing factors, not primary branding elements. Findability is either reflected in a brand-first strategy, or by giving products a "creative" element to attract consumers in the mall.

Buyability refers to a consistent system of colors, shapes, materials, or the orderly arrangement of different levels of information on the front of a tin box that guides new and returning customers to the particular product they want. If there is a product line under the parent brand, a good strategy should be developed carefully.

These strategies provide a clear and simple overview of each product's respective value proposition. For example, the relative intensities of shelf presentation results for different products in a product line can be represented by the visual "intensity" of different hues or the saturation of a hue.

7. Use visuals to deliver value

Having a transparent window on the front of a tin box to show the product inside is almost always a sensible choice, as consumers want visual confirmation when shopping. In addition, shapes, tones, and graphics all have the function of communicating without the aid of language.

You can make full use of those elements that can effectively display product attributes, stimulate consumers' shopping desire, establish consumer emotional connections, and highlight product textures to create a connection with a sense of belonging. It is recommended to use pictures that contain elements that can present product characteristics. At the same time, it incorporates elements of lifestyle.

Consumers today often consider how well the values ​​of the chosen brand align with their own values ​​and lifestyle when identifying products. Creating a "reasonable to believe" brand can boost sales of the brand's otherwise sold separately.

8. Formulate future brand expansion plans

If a brand has enough plasticity to expand into other product categories, then after the brand has core brand recognition, a successful brand platform can develop into other categories by increasing product categories or broadening product lines.

Apply graphic design to new products, test the various functions of tin box packaging design, and focus on a large number of imaginative product categories, not just limited to ace products, to ensure that the iron of all kinds of products. The box packaging achieves the effect of a perfect match, so that all kinds of products are combined to be a brand, and it is easy to identify each individual product.

Even the core product line can be redesigned in tin boxes, but care needs to be taken to avoid creating platforms that are not extensible and malleable, so as not to limit the future development of the brand.