How to design the color of the box

The packaging box is the most important part of the product sales process. The exquisite packaging box promotes the rapid sales of the product, so it is very valued. We require the packaging box decoration to be beautiful and generous; to meet people's aesthetics, it depends on color planning and distribution Attached to the graphics, the connotation of the text must also be expressed. The most important thing is the color of the packaging box. Color is the general tendency of the color equipment on the screen. The general mood is the main color of a group of colors. It has the dominant printing technology in the full screen. The packaging requires long-distance The shelf stands out visually in a moment, conveying product information, which requires a strong sense of color to cooperate with the printing market.

 Therefore, the key to the color planning of packaging boxes is color planning. The requirements of color planning are the same as the main functions of the product. The requirements of color planning are the same as those of the age, and the preferences of different regions and nationalities. They must be able to adapt to this change. , The box conforms to the trend of the times. Furthermore, it is the contrast and contrast of colors. Two colors that are opposite to each other are called contrast colors. Their hue and brightness are very different, leaving people with a sharp and sharp contrast. The color can only be expressed correctly by contrast. Image printing. When there is contrast, there is harmony. The two nearby colors are called Harmony Printing. The color and color give people the feeling of tactful, rich, elegant, pleasant and comfortable.

  In terms of color, there is another very important thing about rhythm. People often say that music has rhythm. Why does color also have rhythm? Rhythm is an important element of the sense of style of the picture. There are many changes in the picture, such as strong and weak, light and dark, rigid Softness, true and false, etc., the alternation of these contradictory sides is not a simple repetition, but a rhythmic movement in a variety of ways. It has both repetition and unfolding. All aspects of packaging box manufacturers restrict each other and advance each other, reflecting Natural and harmonious printing.

　The basic requirement of packaging box color planning is to handle changes and common connections, seek changes in common, and seek common in changes. This is the so-called color rhythm. The color planning of the gift box packaging is very sophisticated. It is not a simple association that can come up with a good idea at once. It requires repeated consideration and a proficient grasp of color to make the packaging planning perfect. The most important thing is its color. The role of color in packaging planning is determined by the reflected light, the color elements distributed around it, and even the viewer's perspective: each color has a different effect, which will affect our feelings. Let’s take a look at the distribution of the six colors in the packaging design, and what will happen if they are reconciled.

　　1. Red: the color is warm, the character is strong and outgoing, and it is also a very irritating color. The red color simply arouses people's attention, makes people excited, excited, severe, and agitated. At the same time, it also causes visual fatigue.

　　2. Yellow: indifferent, arrogant, sensitive, yellow, with an expanded visual image, yellow is a delicate color among various colors.

3. Blue: The color feeling is cold, the simple and introverted blue is often the color with vivid personality and strong expansion power, providing a far-reaching, wide and quiet space, and becoming a friendly and modest contrast to vivid colors. Friends of, blue is still a color that seems to be able to maintain a strong personality even after being faded.

4. Green: The two components of yellow and blue are mixed to become green. In green, the expansion of yellow and the shortening of blue are in the middle. The gift box offsets the warmth of yellow and the coldness of blue, so It makes the green character peaceful and stable, which is a gentle, quiet, and beautiful color.

　　5. Purple: The lightness of purple is lower among chromatic colors, and the low lightness of purple gives people a sense of depression and mystery.

　　6. ​​White: White has a bright color, simple, pure, and happy personality. White is pure and non-aggressive. If any other color is added to white, it will affect its purity and make its personality become tactful.

Color is very important to the design of packaging boxes, and it also plays an important role in packaging box planning. Good packaging boxes are indispensable to good color distribution, and color distribution is also a very important knowledge. Different colors are different for people. The editor of Yingli Printing reminds you to pay attention to the color distribution when choosing the packaging box.