Metal tin box packaging production and design

The packaging design of the metal tin box is different from the packaging design of other materials. Although the design is carried out on the packaging development drawing, it is a flat visual effect, while the finished product is three-dimensional. Therefore, after the preliminary determination of the metal tin box packaging design draft, it is necessary to simulate the three-dimensional state of the packaging in order to visually see the design effect and facilitate customers to view. The 3DMAX software combined with Ps can complete the three-dimensional effect of simulating packaging. If the shape and structure of the metal tin box packaging are simple, the three-dimensional effect can be achieved by Ps alone.

Metal tin box packaging design effect

There are also some packaging containers with unique shapes or structures, especially the key and key parts of packaging design. At this time, it is still necessary to use traditional methods to make packaging container models with plaster and other materials, or to test the rationality of the packaging structure. Check the effectiveness and feasibility of packaging design

1. After the design plan is confirmed, it needs to be proofed and then printed, that is, sample preparation.

The size of the design draft we see on the computer screen is not the same as the actual size. The designer can only judge whether the size and position of the visual elements in the design draft are appropriate through experience. And because of the different color display methods, the colors we see on the computer screen and the colors displayed in the final print will have some deviations. In addition, different printed materials will also affect the presentation of the design effect. Therefore, it is necessary to finalize and adjust the design details through the proofing effect, and select the most suitable printing material.

Metal tin box packaging designers also need to have sufficient patience, because many times they need multiple proofing and repeated designs. If the design is not determined yet, send it to printing in a hurry. Once the title appears, it means that a batch of printed materials is scrapped, causing great losses.

2. Requirements for the packaging design of metal tin boxes

The metal tin box packaging must first have a name that can reflect the true attributes of the product; it should have a brief description, usage method, net content, delivery date, shelf life and composition description; it must have a trademark, manufacturer, address and necessary bar codes. When designing the metal tin box packaging, there must be clear labels; there must be some graphics or photos that can cause consumers to associate; the color should fully reflect the characteristics of the food; and there must be safe use instructions.

3. Common performance methods of metal tin box packaging design

① Photography expression technique

The use of photography in metal tin box packaging is a very effective means to pursue intuitive effects. This is also the trend of international metal tin box packaging design. Designers can express the color, aroma and taste of food vividly through superb photography technology, which can give consumers intuitive feelings and rich associations. Its characteristics are authentic and credible, rich in taste, strong in appeal, and more realistic than other techniques. Therefore, it is easier to be accepted by consumers, especially when displaying some low- and medium-grade foods.

②. The expression technique of painting

The use of painting in the metal tin box packaging can also reach the level of realism. Its advantage is that photography cannot be replaced. It is more creative, more humane, and more interesting. Many high-end food metal tin boxes in European and American countries often use painting instead of photography. They are generally traditional foods and precious foods with a long history. Most of them use classical style paintings to create an ancient traditional atmosphere to show the nobility and sense of history of the goods. In some European and American countries, the pursuit of returning to nature, restoring the past, and returning to nature emphasizes the sense of craftsmanship, which reflects its high taste and high quality. The other is the metal tin box packaging of children's food, often in the form of interesting animations and cartoons, using exaggerated, lively, cute and attractive cartoon images. This is the most generalized form of the child's psychology.

In addition, special effects such as watercolor, gouache painting techniques or inkjet printing techniques can be used to highlight the volume and fidelity of food images, making the theme more prominent and appealing to consumers.

③Geometric abstract expression technology

Some pictures of the metal tin box packaging design do not directly express the specific image of the product, but use abstract graphics and colors composed of points, lines and surfaces to express the concept of the product and convey a kind of thought and spiritual meaning. For example, Coca-Cola beverages cannot be embodied in a concrete image. The brand name itself is abstract, so it is suitable to be expressed in an abstract form. The white characters and white ripple curve on the red background are very smooth, and this curve has been tested and fully meets people's psychological and visual needs. Red is exciting, full of passion and vitality. It has become a part of Coca-Cola. The entire packaging is simple, bright and eye-catching, with strong visual impact, which has made an indelible contribution to Coca-Cola's best-selling.

④. Expression of decoration

In the metal tin box packaging design, many commodities have used decorative techniques, especially some high-end traditional gift packaging, such as biscuits, tea, wine packaging, and successfully used decorative techniques. French decorative arts have a strong artistic charm and are loved by the broad masses of people and recognized by the people of the world. It contains the meaning of good luck and blessing, and is directly applied to more traditional and decorative packaging designs. Japanese traditional patterns are also very decorative. Therefore, there are many decorative techniques in traditional Japanese packaging, which are very successful.

⑤ Window design of metal tin box packaging

In the metal tin box packaging design, the packaged product is directly displayed through the half-open window, which is more straightforward and more attractive. This method can fully satisfy consumers' curiosity about the product, and it is easy for consumers to have trust in the product.

4. Typical metal tin box packaging form and material

The metal box packaging made of tin-plated iron can extend the shelf life of the product, because the material of the tin-plated iron packaging box can prevent the intrusion of outside air, dust, microorganisms and odors; it can not be affected by external light; in the process of storage, transportation and sales Durable and firm, the packaging container will not break under the conditions of high altitude, high temperature, high humidity, water immersion, and rain; the size, shape and appearance of the packaging should be conducive to the sale of goods. It can avoid cracking under vacuum, and can protect the dry product from being squeezed by external force and keep the original shape.