Why do you want to order a gift box and what's the role

The meaning of custom-made gift boxes is to increase consumers' visual experience of the product, is the direct and main transmitter of product personality, and the direct expression of corporate image positioning. A good gift box is one of the important means for you to create profits. A gift box with accurate strategic positioning and consumer psychology can help you stand out among many competing brands and make the company a "reliable" reputation. The gift packaging has other functions, the next question will briefly introduce the role of customized gift packaging.

1. Convey information: gift packaging boxes and labels tell people how to use, transport, recycle or dispose of packaging or items.

2. Marketing: Marketing often uses box labels to encourage potential buyers to buy goods. Gift box design has become a pivotal and ever-changing phenomenon for decades. Marketing communications and graphic design are applied to the outer box and (for some reasons) the highlights of the sales presentation.

3. Convenience: Gift packaging and may be convenient to add, load, unload, stack, display, sell, open, repack, use and reuse

4. Protection function.

This is the most basic and principled function of gift box customization. The other functions of the gift box design can only continue to be designed on the premise that the protection function is realized. The protection function means to protect the contents from external impact and prevent damage or deterioration of the contents caused by light, moisture, etc. The structure and material of the packaging are directly related to the protective function of the packaging. The packaging box can separate items from oxygen, water vapor, stains, etc., and leakage prevention is also the main function of the packaging box. Some boxes include a desiccant or deoxidizer to extend the shelf life. Vacuum packaging or evacuating the air from the packaging bag is also the main packaging method. Keeping clean, fresh and safe within the shelf life is the primary function of Yunnan plastic packaging bags.

5. Sales function.

   The sales function is a function derived from the economicalization of the society and the market. The quality of the gift box directly affects the sales of the product. Through the graphic description of the packaging, it guides consumers to consume products correctly, and at the same time reflects the cultural taste of specific commodities, giving people a pleasant feeling and creating added value.

6. Circulation function.

The gift box is required to adapt to this process. Good gift packaging boxes should be easy to carry and transport, and can be stored securely during storage. Even in handling and loading and unloading; convenient for production and processing, turnover, loading, sealing, labeling, stacking, etc.; convenient for storage and storage and identification of goods and commodity information; convenient for store shelf display and sales; convenient for consumers to carry, open, and convenient Consumer applications; to facilitate the separation and recycling of packaging waste.

Conclusion: In short, the function of customized gift boxes is to protect products, convey product information, facilitate use, facilitate transportation, promote sales, and increase the added value of products. As a comprehensive discipline, packaging design has the dual nature of combining merchandise and art.