What to pay attention to when customizing gift box packaging

This year, Halloween and Christmas are more important. Gifts are of course indispensable. Throughout all major supermarkets and shopping malls, there are various Halloween gift boxes for promotion. We know that there is a certain difference between the gift box and the general product packaging. The gift box is more exquisite and more pleasing to the eye, which greatly improves the product quality. In addition to the pumpkin-shaped gift box which is a best-seller when Halloween is coming, other gift boxes are also very popular, such as fruit gift boxes, chocolate gift boxes, and various toy gift boxes.

With the pandemic under control and the lifting of interpersonal distance restrictions, the demand for gift boxes during festivals has gradually increased. So what do you think of first when choosing a gift box? Exterior. Since it is a gift, then it is certain that the outer packaging of the gift box must be beautiful and atmospheric, which can make the gift giver's mind. Only when this purpose is achieved can your product be selected by the customer.

How to attract customers in customized gift box packaging? In addition to specially designing gift box packaging for holiday celebrations, we also need to consider: how to present convenient and specially designed gift boxes for consumers. Therefore, weight gift boxes can be designed into exquisite small or medium-sized tote boxes. For those lighter gift boxes, they can be combined with exquisite ribbons, knots, decorations, etc. as decorative objects to increase Joy, sincerity, and a sense of ritual to a certain extent.

Product gift box packaging can reflect the relevant market value of the product from many aspects, so when customizing gift packaging boxes, it is particularly required to have a unique personality, a special atmosphere, and a sense of high prices and grades. High-end gift boxes not only require unique and professional designs, but also high-quality packaging materials to increase their value, focusing on the use of special printing techniques. So the first thing to do in the early stage is to have a professional packaging design, and the gift box with a sense of design can reflect the uniqueness of the gift box or product to the greatest extent.

So, what matters should be paid attention to in custom gift box packaging

1. Recognition-extremely colorful or extremely simple

General gift boxes can already be distinguished from the packaging of general products, so the gift boxes with a sense of design will surely stand out in many shelves. As gifts, gifts not only express the dignity of the giver, but also reflect the heart of the giver. Therefore, when customizing gift packaging boxes, more consideration should be given to the packaging structure and materials, and strive to be high-end. The color should conform to the overall style of the company and the product, so that customers can identify the product of this brand at a glance. In terms of recognition, we can adopt a "polarization" approach, namely extreme dazzling or extreme simplicity; extreme dazzling mainly uses colors or patterns to attract attention, and the design expresses a sense of high-end, and the overall presentation is high-end; extreme simplicity is It is to express more things (texture or product brand characteristics, etc.) with the least things (patterns or colors).

2. Targeted

Gifts are mostly used in occasions such as holiday gifting, interpersonal communication, visits and condolences, so the packaging box design should be based on the particularity and purpose of different gifts. However, under this premise, the overall planning and design must be combined with the product itself. After all, no matter how good the package is designed, the product itself will not work. Only with high-quality products plus high-quality design, in line with the company's own brand and product positioning, can it stand out from many competing products, achieve an enhanced brand effect, and ultimately achieve the goal of increasing product sales.

When customizing gift box packaging, you need to pay attention to the above two aspects, but it is not limited to these two directions. It is not the only standard to measure, and there may be more noteworthy points. I will only share and learn from here, and hope to bring it to Your little inspiration and help.