New trends in the development of metal box packaging industry in 2022

Now merchants are focusing on the packaging of products, especially all kinds of holiday gifts, which are very beautifully packaged. Due to different materials, processes, printing, etc., the grades of gift boxes are different. Generally divided into ordinary and high-end two. There are three major development trends in gift metal box packaging this year.

1. Packaging box combined with virtual reality

The application of augmented reality in smart packaging has brought a new experience to the marketing of personalized products. Augmented reality-AR augmented reality is a new mode of human-computer interaction, which superimposes computer-generated virtual objects, scenes or system prompt information on the real scene to augment reality and give people a "immersive" feeling. A children's electric toothbrush packaging box on the exhibition grounds attracted a large number of visitors to take out their mobile phones. This smart package uses augmented reality to open the app and scan it. It can display cool animations that appear superimposed on the actual screen. It can also learn about toothbrushes and information on preventive measures through the how-to screen. The fun of AR maximizes the brand value of this kid's merchandise. Maybe argon technology will be added to the package in the future. Through AR, use scenarios, understand products, precautions, etc. There will be!

2. RFID chip in packaging box

FID chip sensing is also a relatively mature application of smart packaging. The RFID chip is pasted on the lid of the packaging box. When the product passes through the induction area, it can be identified by batch induction, thus completing the automatic collection of background data. Not long ago, the popular online "unmanned supermarket" realized unmanned sales by adding radio frequency identification chips to commodity packages to sense and start the background payment process. Of course, RFID technology can also be used for intelligent production in manufacturing, and it can control the information flow of materials!

3. QR code label on the box

QR codes have become part of our lives. Add the QR code to the smart packaging, consumers can easily distinguish the authenticity of the goods after scanning, no longer need to worry about buying counterfeit products! At the same time, businesses can collect consumer geolocation, consumer behavior and other data. Of course, the QR code can also be used to introduce the source of the product and the entire process, so that buyers can understand the entire process from the birth of the product to the hands of customers!

Smart packaging is not limited to making stylish and safe product casings. Adding intelligent information to the outer packaging to realize the connection between objects and the network is the value that science and technology continue to endow packaging.