What should you pay attention to when designing a logo for Chinese text fonts in packaging box design

The purpose of designing the font of the packaging box is to make the text not only have the function of fully conveying information, but also be in harmony and unity with the product form and product function; people's aesthetic conception. Generally, it can be designed according to the following principles.

　　(1) To meet the overall design requirements of packaging and decoration

Packaging and decoration are the overall embodiment of modeling, composition, color, fonts, etc. The type, size, structure, expression skills and artistic style of fonts must obey the overall design, and the unity and harmony of the overall effect of the text and the product must be strengthened, and the overall effect of the text must not be highlighted. Word.

　　(2) To combine product characteristics

　　The packaging text is used to beautify packaging, introduce products, and promote products. The artistic image of the text should not only be infectious, but also be able to cause associations, and make this association coordinate with the product form and content, and produce a unified aesthetic feeling. For example, some cosmetics use thin lines to highlight the brand name and product name, which can give people. With a sense of relaxation and elegance.

　　(3) should have strong visual appeal

　　 includes artistry and legibility. The former should pay attention to the arrangement and the font. The arrangement is beautiful and compact, dense and dense, the spacing is fresh and varied, the font size and thickness are appropriate, and there is a certain degree of artistry that can beautify the composition. Legibility includes the visibility of the text and the efficiency of reading. Poorly legible fonts are often difficult to recognize, weaken the expressive function of the text itself, lack of appeal, and make it tiring. Generally speaking, those with a small number of words can work hard to be eye-catching to highlight the decorative function; Focus on reading efficiency, and often choose fonts that are thinner than vertical strokes to facilitate the flow of sight in the horizontal direction.

　　 (4) The font should have a sense of the times

　　 fonts reflect a certain age, if they can be coordinated with the product content, it will deepen the understanding and association of the product. For example, the seal style, the official style, and the strong sense of simplicity show the long history of the Chinese nation. It is suitable for packaging such as "Western Han ancient wine" and "palace food", while for modern industrial products, it is in line with the modern sense of the product. It is very different. At this time, it is very coordinated to use modern fonts, such as isoline fonts and artistic characters.

　　 (5) Choose not too many font types

A packaging screen may require several fonts, or both Chinese and foreign languages. The combination of general fonts should be limited to three. Too many combinations will destroy the sense of unity of the overall design and appear cumbersome and messy; arbitrary combinations are pursued Stimulus will destroy coordination and harmony.

　　 (6) Try to diversify the text arrangement

　　 The arrangement of the font is an important aspect of the composition. The diversification of the arrangement can make the composition novel and full of changes. The arrangement of packaging text can be considered from different directions, positions, sizes, etc. Common arrangements are: vertical, horizontal, round, oblique, jumping, gradual, repeated, intersecting, stepped, etc. kind. The diversification of the arrangement should be subordinate to the whole, and the words, trademarks, patterns, etc. should be coordinated with each other, so that the elegance and commonness can be appreciated together, and it is both innovative and in line with popular habits.