Appreciation of excellent tin box packaging design cases

Packaging design itself is a cheap marketing. Packaging design is a medium carrier for your customer, and customer experience is very important. We have to consider many factors when designing tin box packaging. We must not only consider its aesthetics, but also consider the sales scene and audience. Now we must also consider the nuances of online product packaging and offline experience. It is necessary to consider the continuity of the product series, the continuity of the brand, the positioning of the product, the marketing strategy and so on.

　　 There are customer feedback that many designers make packaging design schemes very dazzling, but once the application production itself is not good. Because there are still many differences between tin box packaging design and graphic design, in the process of tin box packaging realization, materials, processes, and combinations will all affect the formation of a good work. This is the focus of attention when designing tin box packaging. place. Let's do a case analysis of excellent tin box packaging design, let's take a look!

　　 1, a cute and creative tin box packaging design case

The so-called trick is to achieve an ingenious combination of these packaging elements without increasing the cost of packaging, or through clever arrangements, so as to obtain an unexpected effect. The packaging design creativity here is often in the image, product name, and packaging structure. And morphologically.

Chocolate tin box, this packaging design is very cute, a simple image makes the product vivid, and it combines the functional characteristics of the product, so it is a very successful packaging case.

　　 2. Tin box packaging design case with big ideas winning

　　 This kind of packaging design, the creative point is often a big idea or a strong unconventional style. In other words, get a breakthrough material or shape, and get an excellent product packaging.

　　 If you are not careful, you will think that this is a beer tin package, but in fact it is a rice product. This is a rice packaged in a can, a product of Japan's CTC company. Xun Mi Xin Fou is positioned as food in emergency situations, the size of ordinary cans, 300 grams per can, through strict sealing packaging, rice insects, no washing, the rice inside can be stored for 5 years! It is filled with high-pressure gas, can Withstands long-term immersion in seawater and floats on the water surface, and at the same time has a certain strength, can withstand external percussions without dents and cracks.

　　3. Creative tin box packaging brought by geometric shapes

Geometric shapes can easily achieve a high sense of design, and through this sense of design, a modern and interesting packaging design experience can be achieved. This design thinking is widely used in the field of design, including many modern architectural designs. After all, this is a kind of thinking. Use design thinking to design the shape of packaging and products, and achieve an ideal creative packaging product experience through color design.

　　 This tin box packaging we have introduced before, a very creative high-value wine packaging, from the Bullet Inc design studio. This packaging design is very successful in terms of shape and color matching. What should we think about in the face of the same domestic liquor packaging?

In general, tin box packaging design has certain rules to follow, but it cannot be creatively designed according to the rules. The packaging of each product should follow the value of the product itself, thereby enlarging the value point of the product, that is, What we usually call the selling point, the packaging and creativity based on this design can increase the original value of the product and promote sales.