Detailed explanation of coffee packaging box design strategy

The basic function of the coffee packaging box is to protect the coffee and facilitate storage. But with the continuous development of packaging, packaging boxes have become the main factor attracting consumers to buy. In just a dozen years, the packaging industry has developed rapidly. So for coffee products, what kind of coffee packaging box can stand out among many product packaging?

Six Strategies for Coffee Packaging Box Design

  1. Similar packaging design

    The packaging boxes of all coffee products of the company adopt the same form in terms of patterns and colors. This method can reduce the production cost of the packaging box and expand the influence of the company's brand. Especially when launching new coffee products, the company's reputation can be used to enable customers to identify the product brand from the packaging box and quickly open the sales market.

  2. Combination packaging box design

    Pack several related coffees in the same container. Such as the combination packaging of gift candies, holiday gift box packaging, etc., belong to this packaging method. Combination packaging can not only promote consumer purchases, but also help companies promote coffee products, especially when promoting new coffee, it can be sold in combination with old products, creating conditions for consumers to accept and try.

　　3. Reuse the packaging box design.

    After enjoying the coffee, the packaging box can also be used as a storage box. In this way, the purchaser can get an additional satisfaction, thereby inspiring his desire to buy coffee. For example, the design of an exquisite coffee tin can be used as a teacup storage tin after enjoying the coffee. In the process of continued use, the packaging actually played a regular advertising role, increasing the possibility of repeated purchases by customers.

　　4. Group packaging design

    For the same flavor of coffee, packaging boxes of different materials can be used according to the different needs of customers. If used as a promotional gift, you can use a tinplate packaging box, if you use it yourself, you only need a simple packaging box.

　　 5. Hierarchical packaging strategy

　Grade packaging strategy refers to the implementation of different packaging boxes for coffee produced and operated by enterprises according to different quality levels. After separating the high-end, mid-range, and low-end products, use the corresponding packaging boxes, so that the high-priced coffee should be in exquisite packaging boxes.

The application of coffee packaging box design strategy

　1. The decoration of the packaging box highlights the coffee brand

　　According to scientific research: the more sensory organs of human eyes are mostly attracted by shapes, so special product shapes will attract consumers' attention in a shorter period of time.

For coffee, if you want a product to stand out, you must have a good packaging box that can attract consumers' attention. Only by jumping out of the fixed packaging design logic of similar products and breaking the conventional design can the coffee packaging box be realized with greater probability Consumers buy. Therefore, we must first form an effective visual strategy in the process of planning coffee packaging boxes.

　　 2. Clarify the product concept and add personality

　　 The successful combination of text and pictures allows consumers to instantly find their shadow after seeing the packaging, understand the relationship between the product and themselves and why they need to buy this product. In addition to having an eye-catching appearance and convenient display, coffee packaging boxes also need to display brand culture and beliefs to consumers through pictures and text on the only packaging materials in order to arouse consumers' emotional resonance.

　　3. Simple packaging box design

　　 For coffee packaging boxes, packaging that can bring joy and happiness to everyone is often more attractive to consumers shopping in the mall. Coffee packaging boxes need to be minimalist. In a fast-paced life, consumers don’t have time to appreciate and study your complex packaging.

　　 4. Easy to transport, easy to place

　　On the Internet, any type of coffee needs to be delivered to consumers through various means of transportation, so the coffee packaging box must not forget the important point of easy transportation. When designing the packaging during transportation, it is also necessary to pay attention to how to make greater use of the space for the cargo in the transportation vehicle to improve transportation efficiency and reduce transportation costs.