Graphic Design in Food Packaging

Food packaging is a bridge between food and consumers. The flat visual information on food packaging can be related to the sales volume of goods and consumers' desire to buy. Simply using text and color as design elements can lead to a lack of realism in packaging. Realistic graphics in packaging design is a relatively common visual communication language in food packaging design, which enables consumers to experience psychological emotions and visual senses at the first sight of product packaging.

In the application of graphic design, the simpler and clearer the visual communication information, the clearer the interpretation; the more types of information communication that need to be imagined, the multiplicity of interpretation of the design form will be increased. Therefore, the more realistic and simple it is to reflect the realistic graphics of the food, the faster the consumers can interpret the product attributes of the food in the province, and the more intuitive and accurate the accurate information of the food inside the package can be obtained.

The realistic graphics in the food packaging design show the food that was not visible in the original packaging bag again, showing the color, shape and texture of the food in the packaging bag. The realistic graphics effect on the packaging is closely related to photographers and designers. When the realistic graphics are viewed by consumers, it will have a certain psychological effect, and consumers will even be controlled and guided in a targeted manner, thus triggering the desire to buy.

The material of realistic graphics in food packaging design is generally to use photographic equipment and photography technology to accurately shoot food, and to carry out post-processing on the basis of photographic graphics, and finally achieve a rendering that perfectly interprets the characteristics of food. When designing food packaging, the designer can use photography to restore the goods in the packaging bag with a high degree of clarity according to the characteristics of different foods. As a main design element in packaging design, realistic graphics have obvious visual effects and can quickly attract the attention of consumers.

For some foods that cannot be directly seen in the packaging bags, the pictures that can reflect the beauty of the food after photographing are directly printed on the food packaging bags, and the original shape and texture of the food are packaged inside, so that consumers can quickly understand the product information.

   Some foods are processed, and the raw materials are almost invisible on the finished product. When designing the packaging, the realistic method of reproducing the raw materials of the food can be used. The use of realistic graphics of raw materials is common in fruit juice beverage packaging. Mango juice, pineapple juice and orange juice are very similar in appearance. At this time, the use of realistic graphics in fruit juice beverage packaging can well distinguish different flavors of juice, and consumers also You can quickly find the flavor you need.

The reproduction of raw materials can not only beautify the packaging, produce a strong visual impact, but also distinguish different juice flavors for consumers to choose and buy according to their personal preferences. The color and texture of the juice and pulp on the package are fully reflected, which makes consumers have a mouth-watering visual effect.

Certain foods cannot be eaten directly, but are used as an auxiliary seasoning. The physical effects of this kind of food are less distinguishable or not beautiful enough, and cannot be used as realistic graphics for packaging design only by photographing the real objects. At this time, the realistic graphics that often have a certain function indication function are presented on the packaging. Through the attractive realistic graphics, the consumers are told the usage and effects of the condiments in the packaging, and fully stimulate the consumers' desire to buy.

① Pay attention to beauty. With the improvement of living standards, consumers' aesthetics are also constantly improving. Realistic graphics are not only directly obtained from photographers, but should be properly processed and modified when used in packaging design, to maximize the display of the main characteristics of food, remove some graphic elements that are not used in packaging, and carefully designed realistic graphics. Graphics can bring a unique visual experience.

② Pay attention to suitability. Each food has different properties, and realistic graphics may not be suitable for all foods. The realistic graphics in the packaging design cannot be too false, and it is necessary to accurately convey the inherent quality and attributes of the goods in combination with consumers' psychology, so as to stimulate consumers' desire to buy.

Graphics are a type of graphics used in food packaging design. Graphics can be divided into two types: realism and abstraction. Realistic graphics is the most common and important one. There are many types of food packaging designs on the market today. Therefore, designers still need to constantly think about and explore the important role of realistic graphics in food packaging design, and how to better apply realistic graphics to food packaging design, so that the characteristics of the products can be highlighted vividly and in the fierce food packaging design competition. Stand out from the crowd, so as to meet the psychological needs of consumers and finally achieve the purpose of product promotion.