Reveal the global tin box packaging industry trend in 2021

According to our market research, the consumption stimulated by novel tin box packaging can generate a return on investment of 50 times that of advertising. It can be seen that commodity packaging boxes are playing an increasingly important role in the decision-making process of consumers’ purchases. Recently, Mintel, the world’s leading independent market research and consulting company, released "Global Packaging Box Trends in 2021", revealing Trends affecting the global tin box packaging industry in 2021 and in the future, and clarify the challenges and opportunities that will affect global tin box manufacturers, companies, brands and retailers in the future.

abstract

    Interconnected tin box packaging: multiple technologies help brands connect physical packaging with the virtual world

   Iron box packaging recycling: Brands have the opportunity to adopt differentiated positioning to conform to consumers' awareness of recycling.

    Reshape product tin box packaging: As more and more consumers shop online, brands must establish a complete e-commerce packaging strategy to meet this demand.

    Tinplate packaging: The zero-plastic channel in supermarkets is becoming more and more popular. Brands need to consider which material packaging solution can help them occupy a place on the shelf.

Interconnected tin box packaging

The number of people with connected devices in the world continues to increase, and the technology that connects product packaging boxes with the network world is progressing day by day. People's interest in connected tin box packaging has also been reignited. Brands can be connected to the virtual world through a variety of packaging methods, including QR codes and other graphic markings, near field communication (NFC), radio frequency identification (RFID), Bluetooth, and augmented reality (AR).　

Connected tin packaging brings marketing opportunities, integrating online participation and interaction into shopping, potentially influencing and stimulating purchases. At home, this connection can improve consumer interaction with the brand, enhance the use of branded products, and provide experience elements for product interaction.

All in all, interconnected tin box packaging can become a link between the physical and digital shopping world, allowing brands to control to a certain extent how to display their brands and products online, and provide fascinating content and specific product information, thereby directly affecting purchases decision making.

Trends in tin box packaging:

, QR code and other digital markings

, Near Field Communication

, Augmented Reality Technology

The iron box can be recycled

  Last year, industry news headlines were flooded with promises by brands and converters to use 100% recyclable materials or 100% recycled packaging boxes. However, the reality is that few people fully consider how, where, and by whom these materials will be supplied and recycled. Although recyclable packaging claims have become common, claims that contain recycled materials are still rare. The scarcity of high-quality recycled plastics and concerns about food safety make it difficult for recycled materials to be used in food and beverages. Brands have the opportunity to meet consumers' demand for more recyclable packaging. Although the design of environmentally friendly tin box packaging may be very complicated, the environmental responsibility passed to consumers through tin box packaging must be simple, direct and easy to fulfill.

trend:

, Redesign recycling

, High-quality recycling becomes a reality

, Consumers initiate action

Reshape the tin box packaging

Packaging box and brand experts believe that the rapid development of e-commerce has an impact on global tin box packaging design far more than anything the industry has experienced in the past few decades.

E-commerce brings challenges and opportunities to every link of the supply chain. Brands meet the challenges by reducing costs and increasing consumer participation. Brand marketers have unlimited exploration space for the new generation of shelf display, the ‘homepage banner’ on the retailer’s website, and the ‘unpacking’ experience. From an environmental perspective, e-commerce has become a catalyst for new ideas in sustainable design.

Trends in tin box packaging design:

Amazon effect

, The rise of e-commerce packaging

, Packaging that protects the privacy of items

Tinplate box packaging

  Marine plastic pollution has become one of the most serious environmental problems in the world, and people are gradually realizing that materials should be treated differently. New exploration, such as tinplate packaging instead of plastic packaging, allows consumers to actively choose environmentally friendly packaging boxes in the market. These new attempts still face challenges.

Popular trends in tinplate box packaging:

, Change the packaging

, Niche stores have raised people’s awareness of zero plastic

, Own brand without plastic