What are the effects of product packaging on sales

For every consumer, if they want to improve their quality of life, then of course it is impossible not to consume. However, if they want to make their consumption better, they generally choose a different way. For example, the general product packaging design of different products also pays great attention to appearance. In terms of appearance, only by making them more beautiful can they attract more consumers. Let me talk to you. What are the effects of product packaging design on sales?

Product marketing includes products, prices, promotions, and channels. It can be said that packaging is related to these four aspects.

First. Consumers’ first impression of product quality is first reflected in the packaging. One is the degree of exquisiteness, and the other is the degree of detail in the description of the product itself, whether it respects the consumer's right to know. Another point is whether the packaging standardization required by the state has been reflected. Otherwise, it cannot be sold on the market, even if it is on the market, it will have an impact on the product.

2. Price. I am very sure of that. Product positioning depends on your packaging positioning. The same product, different packaging, represents different price positioning.

3. Promotion. What kind of promotion is your packaging suitable for? Different packaging has completely different effects in future promotional activities. For example, the degree of exquisiteness, the size of the product packaging capacity, and so on. Therefore, before proceeding with product packaging design, it is necessary to consider the future impact on promotional activities.

4. Channels. Which sales channel will your product use to enter the market in the future, and accordingly, your packaging must meet the requirements of the channel. This, needless to say. .

5. If consumers want to be able to buy a product, they must first look at the grade of their packaging. From the packaging aspect, it can reflect how high the grade of a product is. Sometimes if it is for products with higher prices, they may look at it from the surface to see if they are worth the price. If their products are packaged in general, it means that their quality will also be average. .

Therefore, the appearance of the packaging design of various products is also very important, because the appearance can also see the essence of a product. If you want them to sell better in the market, first of all, we must also be more precise from the packaging. , And the reason why more products have different consumption in life, and also have different sales places, this is because they generally welcome more consumers’ attention from different degrees when they are sold. If a consumer wants to be able to buy good products, of course they will pay much attention to the texture of each product in the packaging process.

6. Each product must go through a careful packaging box before it can be sold to more consumers, because the packaging actually plays a good role in protecting the product. If the product is not packaged, it is often exposed. It’s very unhealthy outside, and it’s inconvenient to transport. Therefore, in many places, if you want to make your products sell better, and if you want more consumers to be more convenient in the process of selling, then first of all After different levels of packaging, the product packaging design is also very critical. In terms of convenient transportation and use, we must pay attention to a certain beauty relationship, because as every consumer, we must let them buy It can be more convenient when it is time, first of all, they generally arouse their desire to buy from the appearance.

Therefore, custom packaging boxes are very important to product marketing and cannot be ignored. The above is what I shared with you about the impact of product packaging on consumers and sales. I hope to help you. If you want to know more about customized product packaging, please feel free to consult me.